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Associate (Assistant) Director of Sales

Crescent Hotels & Resorts
United States, New York, New York
9 Crosby Street (Show on map)
May 28, 2026
Description
Under new ownership and slated for renovation in 2027, this is a fantastic opportunity to reestablish reputation and set a new course for NoMo SoHo as a Director of Sales & Marketing. The Director of Sales & Marketing will maintain, develop, implement and maximize the business plan with effective strategies through direct sales, digital marketing and revenue management. This person will ensure effective internal and external communications with clients, potential customers, and ownership.
Why the NoMo SoHo?

Offering a stylish and modern hospitality experience, NoMo SoHo is a 264-room boutique hotel located in the heart of Manhattan's SoHo neighborhood. Known for its distinctive design, popular restaurant and bar, 26th floor Penthouse and terrace, and unique art-infused meeting spaces, NoMo SoHo is a key player in New York's highly competitive hotel landscape, attracting a diverse mix of leisure and business travelers from around the world. As the tallest free-standing building in the neighborhood, panoramas of Manhattan come standard with every stay. NoMo SoHo offers an unmatched perspective with sweeping 360-degree skyline views, delivering a truly elevated guest experience.

JOB DESCRIPTION SUMMARY
The Assistant (or Associate) Director of Sales plays a pivotal role in driving revenue growth for a full-service hotel by supporting the Director of Sales & Marketing in developing and executing strategic sales initiatives. This position is responsible for building strong client relationships, overseeing key market segments, and leading proactive sales efforts to maximize room revenue. The role requires a strong balance of leadership, strategic thinking, and hands-on sales execution to ensure the hotel meets and exceeds revenue goals while delivering exceptional guest and client experiences.

ESSENTIAL DUTIES & RESPONSIBILITIES:
* Sales Strategy & Revenue Generation: Partner with the Director of Sales & Marketing to design and implement sales strategies aligned with hotel goals and brand standards; manage assigned market segments (e.g., corporate, group, association, government, SMERF, or leisure) to drive new and repeat business; develop and execute proactive prospecting activities including cold calls, outside sales calls, site inspections, and networking; negotiate contracts and close business that meets hotel revenue objectives while ensuring client satisfaction and repeat business; collaborate with Revenue Management to maximize revenue through effective yield management.
* Client Relationship Management: Build, maintain, and expand strong relationships with key accounts, travel managers, and community partners; represent the hotel at industry trade shows, networking events, client entertainment functions, and community organizations; provide personalized client service to ensure repeat business and long-term partnerships.
* Leadership & Team Support: Mentor and support sales team members by sharing best practices, assisting with key account strategy, and participating in joint calls; assist in onboarding, coaching, and performance feedback of sales associates as needed; step in to lead the department in the absence of the Director of Sales & Marketing.
* Reporting & Administration: Track and report sales activities, revenue results, and pipeline development using hotel sales systems (e.g., Delphi, CI/TY, Opera, or brand-specific systems); prepare weekly, monthly, and quarterly sales activity and revenue reports; maintain accurate client records, contracts, and follow-up documentation.

REQUIRED QUALIFICATIONS & SKILLS:
* Education: Bachelor's degree in business, Marketing, Hospitality, or related field preferred.
* Excellent communication, negotiation, and presentation skills.
* Experience: Minimum of 3 years of sales leadership experience in a full-service hotel or resort environment.
* Proven track record in developing successful sales and marketing strategies.
* Proficiency in hotel sales systems (Delphi, CI/TY, SFAWeb, Envision, or other brand-specific / 3rd party CRMs) and Microsoft Office Suite.
* Strong understanding of revenue management, digital marketing, and hotel distribution channels.
* Ability to build relationships with local community, clients, and brand partners.
* Strong knowledge of sales techniques, revenue optimization, business acumen, and market analysis.

WORKING CONDITIONS & PHYSICAL REQUIREMENTS:
* Flexible schedule availability, including occasional evenings or weekends for training, ownership and client events.
* Flexibility to travel locally and regionally to meet with clients and attend events.
* Ability to manage multiple priorities in a fast-paced environment.
* Position requires regular use of computer systems, telephone, and presentation tools.

This description excludes non-essential and marginal functions of the position that are incidental to the performance of the fundamental job duties. Furthermore, the specific examples in each section are not intended to be all-inclusive. Rather, they represent the typical elements and criteria considered necessary to perform the job successfully. Other job-related duties may be assigned by the associate's supervisor. The Company will provide reasonable accommodation for qualified individuals with disabilities in accordance with applicable law.
Furthermore, this description is subject to change, in the sole discretion of the Company, and in no way creates an employment contract, implied or otherwise; each associate remains, at all times, an "at will" associate where permitted by applicable law. Nothing in this job description alters the at-will nature of employment or limits the Company's right to modify duties at any time.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
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