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Director, Full Price Stores

Kontoor Brands
parental leave, tuition reimbursement
United States, North Carolina, Greensboro
May 28, 2026

Who We Are:

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Director Full Price Stores

Job Summary

Director to oversee our network of full-price retail stores. This leader will own the P&L for all store operations, playing a pivotal role in opening new locations and expanding our footprint. The Director will ensure the smooth operation of the entire fleet, setting strategic direction to make our stores both a premier shopping destination and an exceptional workplace. Reporting to the Vice President of Omni-Channel will help drive the Wrangler Brand in our Brick and Mortar locations. Utilize expertise in new store site selection, store P&L management, store operations, and apparel merchandising.

Responsibilities

  • Full ownership of the Full Price retail store P&L, driving profitability and sustainable growth across all locations. This includes Full Price and our Hometown store location.
  • Lead new store openings, including site selection and launch execution, to maximize brand presence and market reach. Be data driven utilizing e-Commerce data and Placer AI to help determine store locations. Partner with third party Real Estate firm on Site Selection and Negotiation.
  • Oversee daily operations for the fleet of stores, ensuring operational excellence and adherence to Wrangler's standards. Work closely with Director of Store operations on Operational execution and Store Policy and Procedures
  • Develop and implement strategies for store experience-cultivating environments that delight customers and engage employees.
  • Direct visual merchandising initiatives to showcase products and create compelling, on-brand displays.
  • Recruit, develop, and inspire store teams, fostering a culture of collaboration, innovation, and achievement.
  • Leverage extensive experience in full-price retail, with a strong background in denim and apparel.
  • Manage and execute marketing and loyalty programs for stores, driving customer engagement, retention, and brand affinity.

Leadership

  • Sets strategic direction for the full price stores.
  • Growth of store fleet in fast paced environment
  • Manages overall team that supports the full prices stores including shared services in corporate and field teams
  • Curious leadership style that is seeking new ways to do things that improve customer and associate experience
  • Builds strong teams and collaborates well with cross functional leaders

Requirements

  • Education - College Graduate
  • Experience running multi store full price business model and opening new stores
  • Strong communication, negotiation and analytical skills
  • Travel and time in field monthly
  • P&L management

Leadership Competencies Expected for this Role

Evolving Leader

Global Agility - Leads diverse teams, adapts amidst ambiguity

Purposeful Integrity - Leads with values, earns team's trust, handles conflicts ethically

Strategic Foresight - Connects teamwork to business strategy

Customer Centric Innovation - Leads improvements rooted in customer needs

Urgency for Impact - Drive priorities forward with pace and purpose

Bold Accountability - Set high standards and model responsibility

Empowered Collaboration - Builds inclusive teams, collaborates across functions

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.

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