New

Associate, External Communications

Tapestry, Inc.
$67,000.00-$75,000.00
medical insurance, dental insurance, vision insurance, tuition assistance
United States, New York, New York
516 West 34th Street (Show on map)
May 28, 2026
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach and Kate Spade New York - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Role: Associate, Global Communications Location: Hudson Yards, NYC Reports to: Senior Director, External & Crisis Communications Level: Associate (Entry-Level) About the Role: The Associate, Global Communications plays a foundational role on Tapestry's external communications team, helping bring our corporate narrative to life through compelling content, sharp storytelling, and thoughtful measurement. This role contributes to written and multimedia content across owned and social channels, supports cross-functional storytelling efforts, and helps track how our narrative is landing in the marketplace. The successful candidate is a curious, action-oriented self-starter who is energized by great storytelling, eager to learn the craft of media relations from a seasoned team, and equally comfortable translating data into insight. Key Responsibilities: Storytelling & Content Creation: Partner with global business units to ensure storytelling is clear, credible, and consistently aligned to Tapestry's broader reputation narrative. Help develop and maintain proof points, briefing books, case studies, and create written and multimedia content that bring our values, impact, and priorities to life across external channels. Measurement & Reporting: Support the development and day-to-day execution of Tapestry's external communications measurement framework. Produce regular, digestible reports and dashboards that give leadership clear visibility into what's working and where to course-correct. Insights & Analysis: Monitor daily coverage of Tapestry, its brands, and the broader competitive set. Surface trends, white-space opportunities, and reputational signals that inform planning and prioritization. Translate raw data into actionable recommendations the team can act on. Operational Rigor:Help bring discipline and consistency to the team's day-to-day work by maintaining editorial calendars, story pipelines, and post-moment learnings. Support the team in moving cohesively by ensuring stories, content, and key moments are well-planned, tracked, and followed through. Agency & Measurement Partner Coordination: Serve as a key day-to-day point of contact with measurement and agency partners on data inputs, dashboards, and reporting cadence. Ensure consistency and quality of measurement inputs across partners. Cross-Functional Collaboration: Work closely with colleagues across Executive Communications, Employee Communications, Narrative & Storytelling, Brand, and Investor Relations to surface organic storytelling opportunities and ensure consistency of messaging across paid, owned, earned, and internal channels. Qualifications: 1-2 years of experience in communications, public relations, journalism, or a related field. Bachelor's degree in Communications, Journalism, Public Relations, English, Marketing, or related field required. Strong written and verbal communication skills, with the ability to tell compelling stories and pull-out clear headlines from complex information. Comfort with data including building reports, working in Excel, and synthesizing media monitoring or analytics outputs into clear takeaways. AI-literate and tech-curious: comfortable experimenting with AI tools (e.g., ChatGPT, Claude, Copilot, Gemini) to accelerate research, drafting, and analysis, and eager to explore how emerging technologies can elevate the craft of communications. Demonstrated attention to detail, project management instincts, and ability to manage multiple workstreams in a fast-paced environment. Strong relationship-building skills and the ability to collaborate confidently across functions and levels. Sound judgment and discretion when working with sensitive or confidential information. A proactive, multi-tasking self-starter who is eager to learn the craft of external communications. A passion for our brands. Our Competencies for All Employees Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. Our Competencies for All People Managers Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans. Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder. Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team. Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com Visit Tapestry, Inc. Base Pay Range $67,000.00-$75,000.00 Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.