Recruitment Marketing Specialist

Want to help pets live their best lives?

We're proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what's right for pets and people.

• Pet First - Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
• Foster the Fun - Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
• Let's Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

We're proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years - from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood - the boundless boops, missing slippers, late night zoomies and everything in between. And we're here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

General Summary:

A Recruiting Marketing Specialist develops and executes marketing strategies to strengthen the employer brand of Petco and attract high-quality candidates. This role supports the design, delivery, and optimization of recruitment marketing campaigns across multiple channels to increase brand awareness, grow talent pipelines, improve candidate engagement and drive conversions.

Working collaboratively with Talent Acquisition and Marketing teams, this role leads campaign execution, content development, and performance tracking and optimization to drive measurable hiring outcomes.

Key Responsibilities

1. Campaign & Project Management

* Owns execution and optimization of recruitment marketing campaigns across channels

* Maintains project trackers and timelines to ensure timely delivery of assets and campaigns

* Coordinate cross-functional stakeholders to align priorities and deliverables

2. Recruitment Marketing & Campaign Execution

* Own and execute multi-channel digital recruitment marketing campaigns that build pipeline and drive conversion

* Build and manage marketing assets including CRM campaigns, newsletters, and digital content

* Ensure messaging aligns with employer brand, EVP, and candidate personas

* Continuously test and optimize campaigns to improve engagement and conversion

* Knows how to use LinkedIn and YouTube to post/share content and drive candidate engagement and applications

* Tracks and understands social media best practices

3. Content Strategy & Development

* Identify and develop employee stories and brand content to support talent attraction

* Partner with internal stakeholders to source authentic employee generated content

* Manage content libraries and ensure assets are up-to-date, approved, and accessible

* Ensure appropriate stakeholder reviews and approvals

* Understand how to adapt content across multiple channels (email, social)

4. Talent Community & Candidate Engagement

* Support initiatives to grow and nurture talent pipelines through CRM campaigns

* Contribute to strategies that increase engagement metrics (open rates, CTR, applications)

* Help improve candidate experience across marketing touchpoints

5. Data & Performance Analytics

* Track and analyze campaign performance using CRM and data analytics tools

* Generate reports and insights to inform optimization and future strategies

* Use data to improve targeting and campaign performance

6. Tools & Technology

* Utilize platforms such as Phenom CRM, LinkedIn, YouTube and marketing analytics tools to execute and manage campaigns

* Support A/B testing and marketing automation workflows

* Maintain data accuracy and campaign tracking standards

7. Market & Competitive Insights

* Conduct ongoing research on competitor employer branding and recruitment marketing trends

* Provide insights and recommendations to improve messaging and positioning

8. Cross-Functional Collaboration

* Partner with Talent Acquisition, HR, and hiring managers to align campaigns, content with hiring needs

* Collaborate with marketing and brand teams to ensure consistency

* Interact with senior stakeholders and doctors to curate content, review assets and coordinate approvals

Nature of Supervision

* NONE

Qualifications:

* Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

* 4-6+ years of experience in marketing, digital marketing, or recruitment marketing

* Strong project management and organizational skills

* Excellent written and verbal communication skills that are clear, concise, relevant

* Experience managing multiple campaigns simultaneously

Preferred Experience

* Experience in recruitment marketing or employer branding

* Hands-on experience with CRM platforms (e.g., Phenom, Beamery, Avature)

* Familiarity with LinkedIn Talent Solutions and social media advertising

* Experience with marketing analytics tools (Google Analytics, dashboards, etc.)

* Marketing automation & CRM segmentation

* A/B testing and campaign optimization

* SEO and paid media basics (LinkedIn Ads, Google Ads)

* Basic design tools (Canva, Adobe, or similar)

* Stakeholder management across multiple levels, including senior leaders and doctors

Work Environment

Most tasks are performed while seated indoors at a personal computer. Limited travel to Petco locations or conferences may be required periodically.

Reporting Structure

This role reports to the Director, Employer Brand + Marketing and works with TA Managers, recruitment marketing team members, and other employees

Location

* Candidates may work remotely and should live in the United States.

* Relocation and work visa sponsorship are not offered for this position.

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For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

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