Sr. Marketing Specialist - House Brands
Responsibilities & Expectations
This role supports the growth of Almo's house brands by ensuring best-in-class product launches, digital shelf readiness, and marketing execution across key retail channels. The Sr. Marketing Specialist serves as the operational engine behind house brand marketing programs, coordinating cross-functional teams to ensure products launch successfully and marketing programs execute efficiently.
Core Responsibilities
Product Launch Management
Own the operational execution of new product launches for assigned house brands.
- Manage end-to-end product launch timelines for new SKUs.
- Coordinate cross-functional launch readiness across marketing, product management, creative, sales, and content teams.
- Ensure all assets, content, and launch requirements are completed prior to go-live.
- Brief all creative needs through Wrike and manage deliverables with the creative team.
- Coordinate product photography, video shoots, and asset development for new launches or content optimization.
- Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines.
Digital Shelf & PDP Readiness
Ensure all house brand products have high-quality, conversion-optimized product pages.
- Serve as quality gatekeeper for product detail pages (PDPs) across retail channels.
- Ensure PDP content accuracy, completeness, and brand alignment.
- Coordinate creation of product images, videos, comparison charts, and enhanced content.
- Identify and develop key product USPs based on product management input, consumer insights, and category trends.
- Monitor and improve digital shelf readiness including:
- Product content completeness
- PDP imagery and video
- Product descriptions and feature callouts
- FAQs and consumer education
- Review generation
- Work with customer content teams to understand retailer-specific content requirements and ensure all assets are created and optimized.
- Partner with customer service teams to identify common customer questions and ensure they are addressed through product content.
Campaign & Content Coordination
Coordinate execution of house brand marketing initiatives across key channels.
- Manage marketing calendars and campaign timelines.
- Coordinate launches with execution of marketing programs including
- Partner with the digital marketing team to align advertising creative and content needs.
- Manage development of marketing assets including imagery, video, and copywriting.
- Support seasonal campaigns and product promotions.
Cross-Functional Coordination
Act as the operational connector between marketing and other internal teams.
- Work closely with product management, creative, sales, customer service, and digital marketing to ensure marketing priorities are executed.
- Coordinate priority SKU launches and optimization projects with sales and content teams.
- Ensure all marketing and content assets remain organized, accessible, and up to date within brand folders and systems.
Success in this role will be measured by the ability to:
- Execute efficient and scalable product launch processes
- Ensure strong digital shelf readiness at product launch
- Maintain high-quality product content across channels
- Support improvements in organic rank, conversion rate, and customer engagement
- Deliver launches and assets that align to marketing programs and brand priorities
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Almo
Apr 10, 2026