Marketing Manager (III)

Aquent is partnering with a leading global company that is shaping the future of technology and innovation. This organization is renowned for its groundbreaking products and services that touch millions of lives worldwide. They are driven by a mission to organize the world's information and make it universally accessible and useful, fostering an environment where creativity and collaboration thrive. We are seeking a dynamic and visionary individual to step into a pivotal role, where you will be instrumental in defining the success of cutting-edge products and features. This is your chance to profoundly influence market perception, drive user adoption, and directly impact the growth trajectory of innovative solutions that will redefine industries. If you are passionate about connecting users with transformative technology and thrive in a fast-paced, impactful environment, this opportunity is for you! In this exciting role, you will be the strategic force behind product marketing, translating complex product features into compelling narratives and market opportunities. You will shape go-to-market strategies, educate stakeholders, and lead impactful campaigns that drive education, engagement, and widespread adoption. Your insights will directly inform product development, ensuring user needs are at the forefront of every innovation.

Here's what you'll do:

• Act as a subject matter expert, providing critical input on product and feature development, conducting market analysis, and predicting industry trends.
• Lead the development of comprehensive marketing plans, prioritizing goals, and defining positioning strategies to engage target audiences effectively.
• Drive the creation and rollout of strategic frameworks for product marketing content across various channels.
• Define, identify, collect, and track key product and business metrics to measure success and inform future strategies.
• Validate market opportunities, assess potential growth, and collaborate with teams to build supporting rationales and visions.
• Develop deep user insights to inform product development and marketing strategies, advocating for an exceptional user experience.
• Craft compelling product brand positioning, value propositions, and messaging strategies, adapting communications for diverse audiences.
• Independently create and iterate high-quality marketing content, collaborating with cross-functional teams to ensure alignment and timely publication.
• Determine research needs, scope, manage, and guide user research initiatives through internal and external partnerships.
• Drive and manage medium-to-large-scale marketing campaigns, assets, and communications, analyzing performance for continuous optimization and target achievement.

What You'll Bring:

• Proficiency in product positioning strategies.
• Strong data analysis and synthesis skills.
• Deep understanding of consumer behavior.
• Demonstrated situational leadership abilities.
• Expertise in campaign management.
• Experience developing effective marketing briefs.
• Proven client/partner management and advising capabilities.
• Solid understanding of brand management principles.
• Comprehensive industry knowledge.
• Exceptional storytelling skills.
• Knowledge of go-to-market activities.

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About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.