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Branded Products Channel Partner - GA, NC, PA, VA

Wilbur-Ellis Company
$104,900 - $146,920
401(k), retirement plan
United States, North Carolina
Feb 27, 2026

Investing in You, join a 100-year-old, family-owned leader in Ag - and grow with us!

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

"We know the confidence gap can get in the way of meeting spectacular candidates, so please don't hesitate to apply - we'd love to hear from you."

Role Overview:

The Branded Products Channel Partner drives demand and growth by supporting sales efforts, delivering product positioning, and providing pricing guidance across distributors, retailers, dealers, and growers. In this role, you'll develop and maintain product support materials and execute sales, dealer, and grower meetings while ensuring efficient processes and effective communication throughout the assigned geography. Success in this role requires strong agronomic and plant nutrition expertise, proven sales experience, and the ability to influence channel partners through data-driven insights, forecasting, and strategic marketing collaboration.

A Sample of What You'll Do in this Role:

  • Assist with creating and maintaining product sales support materials for customers with assistance and direction from the Branded Products and Strategic Marketing teams.
  • Generate demand for Wilbur Ellis Branded products with Regional Distributors, Independent Retailers, Applicators, and Seed Dealers.
  • Capitalize on significant opportunity to grow the established book of business and position branded products to drive higher margins.
  • Perform and assist with Sales Team, Dealer, and Grower product meetings.
  • Provide pricing guidance to Channel Partners' customers on Branded Products.
  • Provide Branded Product communication to all levels of Wilbur-Ellis within the assigned geography, including product introductions, product updates/positioning, and other product support materials that are developed.
  • Ensure processes are managed for maximum efficiency.

What You Bring to this Role:

  • 5 years of sales experience
  • Ability to support the development and implementation of internal and external marketing programs
  • Experience managing a Sales Portfolio and executing on a written business plan
  • Experience working with product forecasts with a basic understanding of pricing principles and margin generation
  • Strong plant nutrition background with a solid understanding of the fertilizer business
  • Understanding of research trials and the value of data
  • Strong Agronomic background is a must with experience selling Value Added Nutrition products is preferred
  • Experience scouting crops and making recommendations is preferred

What Makes You a Great Fit:

  • You have demonstrated direction-setting around regional forecasting processes
  • You're skilled in in providing sales coaching and motivation
  • You have proven leadership ability including building relationships with cross-functional team members
  • You have excellent written and verbal and presentation communication skills.
  • You're a self-starter with strong time management skills and the ability to prioritize
  • You have creative and critical thinking skills
  • You're willing to travel up to 50%

Compensation and Benefits:

  • In compliance with all states and cities requiring transparency of pay, the base compensation for this position ranges from $104,900 - $146,920. Note that salary may vary based on location, skills, and experience.
  • This position is eligible for an annual discretionary bonus and vacation, holidays, health, dental, vision, mental health, and retirement plan participation, including an employer contribution of up to 7% into your 401(k). Follow this link for more information regarding Wilbur-Ellis employee benefits: https://mywebenefits.com/

Please note that salary ranges provided for this role on external job boards are salary estimates made by outside parties and may not be accurate.

Our Commitment to Diversity & Inclusion:

Diversity of people, cultures, opinions, and ideas makes us all stronger. From leadership commitment to employee buy-in, we know that creating an inclusive environment and providing opportunities for all employees to reach their full potential is a shared responsibility.

Wilbur-Ellis is a company you can be proud to call your employer

Wilbur-Ellis markets and distributes agricultural products, animal feed specialty chemicals, and food ingredients. A privately held and consistently profitable company, we employ more than 4,000 people throughout North America and Asia-Pacific.

Wilbur-Ellis is for and about people

Wilbur-Ellis has enjoyed over 100 years of success and growth, all thanks to our people. Our employees are both leaders and team players who thrive on creativity, entrepreneurial spirit, and a dedication to quality work, our customers, and each other.

Wilbur-Ellis invests in the industry's best workforce

Wilbur-Ellis invests heavily in our employees by offering skill development and training, competitive compensation and benefits, and a tradition of promoting from within for a broad range of career opportunities. And we foster a supportive, people-first work environment.

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