Marketing Coordinator - Program Level Advertising Support

NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News & World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.

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Position Summary:
We have an exciting opportunity to join our team as a Marketing Coordinator - Program Level Advertising Support.

NYULH is seeking an organized and creative Marketing Coordinator for Advertising Support (Program Level) to contribute to program-specific advertising efforts with a team focused on reaching a diverse and influential audience with NYULHs inspirational brand and messaging. This position will join the Brand, Experience, Creative & Design team within the Communications, Marketing, Government and Community Affairs (CMGCA) department.
Reporting directly to the Director, Advertising Lead, this role will be responsible for supporting the advertising teams execution for specific departments and programs. This position is an important component within CMGCAs broader strategy to motivate and inspire audiences while furthering NYULHs vision and institutional goals.

Job Responsibilities:

Strategic Program Level Advertising:

• Support development and execution of advertising plans to deliver campaigns aligned to department and program objectives; escalate issues as needed
• Champion NYULHs mission and vision, as well as department and program objectives, seeking to communicate it clearly and creatively to a diverse audience through strategic advertising efforts
• Support development of advertising materials based on departmental and program strategic priorities, emphasizing patient-centered care and digital innovation
• Identify current market trends in competitive advertising that can be translated into actionable recommendations and strategic plans that align with growth targets and priorities for patients, leads, stakeholders, and communities
• Work on novel, program level advertising campaigns, enhance current campaigns, and evaluate outcomes; make strategic adjustments to optimize outcomes as needed
• Infuse data-driven insights into advertising campaigns and assess their effectiveness, including key performance indicators such as brand reputation, conversions (i.e., appointments) for patients & leads, physician referrals, and customer lifetime value
• Support the development and maintenance of the Advertising teams master creative rotation
• Incorporate insights from advertising campaign outcomes and results to continuously improve future campaigns
• Participate in brainstorming sessions with the Advertising team to cultivate ideas for new advertising campaign concepts, including content and design elements

Collaboration and Influence:

• Support the Advertising team on design of advertising campaigns requiring promotion via paid channels
• Collaborate with agency partners on creative development, media planning, etc.

Operational Excellence:

• Champion NYULH's strong culture of continuous improvement

Efficiently and effectively execute goals and priorities while adhering to organizational standards for delivering excellent work

Minimum Qualifications:

• Bachelor's degree (or equivalent) in marketing, advertising, or related field
• 1 year of marketing and advertising experience
• Exposure to project management, communication tools, and data analysis
• Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally
• Strong analytical skills, with the ability to apply and communicate data-driven insights
• Creative instincts and willingness to test-and-learn
• Working knowledge of current advertising trends and best practices
• Excellent written and verbal communication skills

Preferred Qualifications:

• Marketing or advertising experience at an advertising agency or at a healthcare organization working with an ad agency

Qualified candidates must be able to effectively communicate with all levels of the organization.

NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.

NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

View Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $58,500.00 - $72,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here