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Director of Marketing - Content Manager

City of Omaha
$77,043.20 with step increases to $104,499.20 Annually
medical insurance, dental insurance, vision insurance, vacation time, paid holidays, pension
United States, Nebraska, Omaha
1819 Farnam Street (Show on map)
Feb 25, 2026

Posting Type: Open Competitive

Work Type: Full Time

Nature of Work: The work of this classification involves managing the daily activities of the Marketing division and serving as the content manager responsible for the creation, implementation and measurement of the effectiveness of content focused marketing efforts in the Omaha Convention and Visitors Bureau (OCVB). This position will work across multiple platforms to ensure that content is strategically created and repurposed to engage potential tourism customers. The individual in this position proactively adapts to advances in social media platforms, trends, and evolutions in platforms. An incumbent in this position exercises considerable independence in the performance of duties and responsibilities and receives general guidance from a superior.

Education and Experience: The knowledge, skills, and abilities may be acquired through, but are not limited to, the following combination of education and/or experience.

Bachelors degree AND Five (5) years of related professional experience in marketing, public relations, travel/tourism, graphic arts, journalism, or communications OR An equivalent combination of education and experience.

Special Qualifications: Must possess a valid motor vehicle operators license from the time of appointment. Must be available to work flexible hours, weekends, and holidays.

Pay Range: $77,043.20 with step increases to $104,499.20 Annually

Benefits: Forty-hour work week. Paid leave per year: twelve days vacation; five days management; fifteen days sick; and fifteen holidays. Employee's group health insurance, including major medical, vision, and dental, for individual or family. Defined benefit pension plan, plus Social Security, and more. See hr.cityofomaha.org for detailed information.

Who Can Apply: Any person who meets the qualifications and other requirements described in this posting.

How to Apply: Completed City of Omaha employment applications must be submitted using the online application from the City website. It is the sole responsibility of the applicant to check and ensure that any and all required application materials and supplemental forms are received by the City of Omaha Human Resources Department by the stated deadline. You may confirm receipt of any materials and forms by contacting the Human Resources Department. If the materials are not received in the Human Resources Department by the stated deadline, they will not be considered. There will be no exceptions to this rule.

Examination Information: The examination will consist of a training and experience form designed to assess job-related knowledge, skills, and abilities of the position. The training and experience form will be given to candidates once their application has been received, reviewed by a recruiter, and accepted to test for the position. The form must be completed and returned to the Human Resources Department by March 23, 2026 (passing score 60%). Final eligibility list will be the training and experience form weighted 100%.

Veteran Points: To claim five (5) points for veteran's preference, you must submit proof of service (such as a DD-214) that includes the date of induction, date of honorable separation, and Social Security number. (You must have completed more than 180 consecutive days of active duty.) To receive an additional five (5) points credit for disability, you must submit proof of eligibility from the United States Department of Veterans Affairs dated within the last 12 months. This information must be submitted to the Human Resources Department by March 23, 2026.

Required Knowledge, Skills, and Abilities:

  • Knowledge of and ability to effectively navigate social media networks and websites
  • Knowledge of attractions, facilities, and services available to visitors in the Omaha metro area
  • Knowledge of the marketing principles and techniques used in attracting tourism
  • Knowledge of departmental policies, procedures, and regulations
  • Knowledge of and ability to operate a computer or other technology using standard or customized computer or systems software applications appropriate to the assigned tasks
  • Ability to learn and adapt to advances in computer and electronics device technology and software
  • Ability to effectively create and present advertising, marketing, programs, and other promotional pieces designed to attract visitors to the area
  • Ability to successfully market attractions, lodgings, and venues in the area as tourist destinations
  • Ability to travel independently to domestic and international destinations via commercial airlines
  • Ability to establish and maintain effective working relationships with fellow employees, members of the tourism industry, and members of the general public
  • Ability to communicate effectively, orally and in writing
  • Ability to maintain confidentiality
  • Ability to prioritize and manage multiple projects and responsibilities while meeting stringent deadlines
  • Ability to adhere to safety policies, procedures, and guidelines
  • Ability to sit from 76 to 100% of the time, to stand and walk from 26 to 50% of the time, and reach, bend, stoop, push and pull up to 25% of the time
  • Ability to use up to thirty (30) pounds of force up to 25% of the time to move objects

Essential Functions: Any one position may not perform all of the duties listed, nor do the listed examples include all of the duties that may be performed in positions allocated to this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

  • Manages, develops, writes, and edits marketing content for use on multiple platforms, including the visitors guide, social media, online, print, and multi-media, ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search results relevant to the target audience
  • Manages the functionality and content of the OCVB website, serves as the Marketing division Customer Relations Module (CRM) and Content Management System (CMS) expert, ensuring accuracy, high quality content, visual appeal, and ease of consumer and partner use
  • Manages industry partner training on use of the website extranet
  • Supervises photography and video projects to ensure quality and timeliness
  • Researches and implements new web products, remaining current on content and online trends
  • Develops and delivers analytic reports including reports on content distribution, content engagement, and website use
  • Evaluates and interprets analytics, assesses the effectiveness of digital marketing, and prepares recommendations
  • Conducts content audits of marketing collateral ensuring accuracy, currency, and quality of content, value in brand enhancement, and effectiveness as marketing support tools
  • Participates in professional organizations to increase skills in content creation, social media, and website management
  • Prioritizes and schedules marketing project workflow
  • Monitors and evaluates the implementation of programs and strategies and recommends changes when appropriate
  • Works collaboratively with colleagues to develop the annual Marketing and Communication division plan and budget, consistent with the mission and objectives of the OCVB
  • Plans, coordinates, and manages special marketing projects as assigned
  • Works closely with the technical team to maintain site standards with regard to new site development
  • Directs monthly content strategy meetings
  • Achieves department annual goals as assigned
  • Maintains regular job attendance in accordance with a schedule established for the position by the supervisor
  • Performs other related duties as assigned or as the situation dictates within the scope of this classification

Conditions of Employment: Candidates must provide proof of U.S. citizenship, permanent residence, or authorization to work. The City of Omaha reserves the right to conduct pre-employment inquiries or evaluations on candidates for employment as it determines are appropriate for the particular position. Pre-employment inquiries may include, without limitation: verification of employment history and educational attainment; review of driving, credit, and criminal convictions; hearing, drug, functional capacity, psychological, vision, and medical tests; and/or any other relevant background information deemed appropriate to determine the suitability of the applicant for the position. Failure to provide the information requested in the application and hiring process in a truthful, timely, accurate, and complete manner may result in disqualification, revocation of a conditional offer of employment, or termination.

Reasonable Accommodation: The City of Omaha does not discriminate on the basis of disability. If you need a disability-related accommodation during the job application or selection process, advise the Human Resources Department at least 48 hours prior to the need by emailing employment@cityofomaha.org.

For a complete description of this job classification, visit hr.cityofomaha.org

Contact Points:

City of Omaha Human Resources Department
1819 Farnam St, Suite 506
Omaha, NE 68183

Phone: (402) 444-5300
Fax: (402) 444-5314

Website: hr.cityofomaha.org
Email: employment@cityofomaha.org

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