Lead Content Creator

Aquent is partnering with a leading global CPG beverage company, recognized for its portfolio of iconic brands and commitment to innovation, cultural relevance, and growth. This organization operates at scale across global markets and continues to shape how brands show up in culture.

We're seeking a Lead Content Creator, Social to serve as a senior creative and hands-on maker within the company's in-house social agency. This is a highly impactful role for a social-native creative who thrives at the intersection of culture, content, and speed.

You will play a central role in shaping how well-known beverage brands engage across social platforms-delivering content that is platform-first, culturally fluent, and built to perform in real time.

Key Responsibilities

• Develop platform-native creative ideas designed specifically for social
• Create concepts that are timely, culturally relevant, and conversation-driven
• Translate trends and insights into scroll-stopping content

• Lead the creation of short-form video, social series, and reactive content
• Execute across formats including TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
• Act as both strategist and maker, bringing ideas to life quickly and effectively

• Partner with creators and influencers to develop content that feels authentic and engaging
• Guide creative direction while maintaining brand alignment
• Support content ideation, scripting, and execution with external talent

• Leverage deep understanding of platform behaviors, algorithms, and audience consumption habits
• Ensure all content is optimized for performance, shareability, and engagement
• Stay ahead of emerging trends, formats, and tools

• Mentor and guide junior creatives, freelancers, and content creators
• Provide clear, actionable feedback to elevate creative quality and output
• Help set the standard for best-in-class social content

Qualifications

• 3-5 years of experience in social content creation, digital creative, or agency environments
• Proven ability to concept and execute social-first content across platforms
• Strong portfolio showcasing short-form video, culturally relevant campaigns, and real-time content
• Deep fluency in TikTok, Instagram, YouTube, and emerging platforms
• Exceptional storytelling skills with a strong sense of timing, tone, and audience
• Experience collaborating with creators/influencers
• Ability to thrive in a fast-paced, real-time content environment

• Experience working with CPG or beverage brands
• Background in in-house creative studios or social agencies
• Familiarity with performance metrics and content optimization strategies

Why This Role

• Opportunity to work on high-visibility, culturally relevant brands
• Be at the forefront of social trends and real-time content creation
• Blend creative strategy and execution in a fast-moving environment
• Influence how major brands connect with audiences in meaningful ways

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world's leading brands. Our eligible talent have access to competitive benefits, including medical, dental, vision, paid sick leave, and retirement plans with a match.

Aquent is an equal opportunity employer committed to building an inclusive and diverse workplace

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