Marketing Content & Communications Specialist

Position Overview: This position plays a key role in shaping and executing a strategic, persona-driven content approach that supports both external marketing and internal communications. This role is responsible for developing long-term content plans aligned with customer behaviors and decision-making journeys, identifying content gaps, and creating engaging assets across formats and channels. The specialist will collaborate cross-functionally to ensure content is aligned with brand messaging, campaign goals, and delivery strategies. Additionally, this role manages internal communications, including the company newsletter, employee portal newsfeed, employee announcements, and public relations efforts related to company-owned facilities and events.

Primary Responsibilities:

• Develop long-term content plans tailored to persona and customer-based needs, behaviors, and decision-making journeys.
• Develop long-term content plans tailored to each persona's needs, behaviors, and decision-making journey.
• Identify content gaps and opportunities across the customer lifecycle.
• Create high-quality, engaging content including blog posts, whitepapers, case studies, email campaigns, video scripts, social media assets and internal communications.
• Ensure content aligns with brand voice, tone, and messaging guidelines.
• Collaborate cross-functionally to co-own, manage and maintain a strategic social content calendar that aligns with brand initiatives, campaign timelines, and audience engagement goals.
• Determine the most effective content formats (i.e., video, infographic, article, interactive tools) for each persona and stage of the journey.
• Recommend and implement delivery strategies across owned, earned, and paid channels.
• Collaborate with design, digital, and event teams to bring content to life.
• Monitor content performance using analytics tools and adjust strategies based on engagement and conversion metrics.
• Stay current on content marketing trends and best practices.
• Develop and drive internal communications that engage and inspire employees around the company's mission, product launches, events, and other priorities to distribute on the employee portal and company newsletter.
• Manage coordination of the company newsletter by gathering content from various departments and collaborating with the marketing team to produce and distribute it.
• Manage internal communications portal newsfeed and breakroom screens by creating content and posting across channels to multiple company owned facilities.
• Manage company public relations efforts, including press releases, media outreach and management related to company-owned facilities and events.
• Contribute to thought leadership by writing articles for industry publications and coordinating with external media partners to amplify the company's voice and expertise.
• Create and distribute employee announcements for promotions, job changes, and new hires.

Position Skills/Education Requirements:

• Bachelor's degree in Marketing, Business, Communication, Journalism, Public Relations, or a related field; or a 2-year college degree with relevant experience.
• A self-starter who thrives in a collaborative environment-able to take initiative on content projects while keeping stakeholders informed and engaged.
• Excellent written and verbal communication skills; comfortable initiating conversations, managing timelines, and ensuring project completion.
• Excellent writing, editing, and storytelling skills.
• Proficient in Microsoft Office products (Word, Excel, PowerPoint, etc.).
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc.), a plus.
• Strong organizational skills and ability to work effectively in a fast-paced, team-oriented environment.
• Detail-oriented with a commitment to high levels of accuracy.
• Capable of problem-solving and completing tasks within deadlines.
• Willingness to take direction and learn new skills and tools.
• Ability to acquire and maintain a strong understanding of the business and communicate effectively across multiple audience types and departments.
• Familiarity with SEO, content management systems, and marketing automation platforms, a plus.
• Demonstrate flexibility and readiness to travel as needed to support content creation, event coverage, and cross-functional collaboration.

*This description is intended to provide generalized information only and is subject to change as needed.