Marketing Specialist

As a family-run, high-tech company with nearly 19,000 employees at 71 locations worldwide, we are looking for forward thinkers with unconventional ideas and drive to join our team. Our company culture, which values collaboration and mutual trust, creates the ideal framework for boldly trying new things and questioning the status quo. Our technologies inspire people to develop and produce things that are currently unimaginable. Whether lasers, machine tools, EUV or electronics - TRUMPF is building technological worlds for future generations. Are you ready for new challenges?

The Marketing Specialist is to implement and manage trade-show coordination and TRUMPF's Integrated Marketing Campaigns (IMCs) across multiple industry verticals for the Laser Technology Division. This role will manage the planning, execution, and tracking of digital marketing activities including email campaigns, social media, landing pages, and trade events. The ideal candidate is detail-oriented, tech-savvy, and eager to implement marketing initiatives that drives measurable business impact in a global B2B setting.

Duties & Responsibilities

• Manage the execution of Integrated Marketing Campaigns (email sequences, LinkedIn ads, landing pages, trade show promotions) to generate sales leads across all industry verticals.
• Manage the creation of digital assets (Video capturing, basic video edits, event signage TUSD lobby displays for enhanced customer experience).
• Manage trade show budgets for event marketing including trade shows and in-house events (support sample shipments, promotional items, and responsibility of lead acquisition process).
• Responsibility for all lead demand generation activity, establish and analyze inbound lead metrics to maximize demand performance
• Research industry trends and competitor campaigns to help optimize TRUMPF's digital presence and social media activity to TRUMPF brand standards.
• Contribute to post-campaign reports and presentations summarizing KPIs and lessons learned.
• Collaborate with Sales, Applications, Product and Industry Managers to ensure comprehensive market communication for increasing inbound lead demand
• Manage marketing collateral and support sales territory development

Experience & Education

Bachelor's degree in marketing, communication, business, or related field is preferred.

Familiarity with email marketing platforms, LinkedIn, Campaign Manager, or CRM Systems.

Strong skills in Microsoft Office, basic knowledge of Adobe Creative Suite a plus.

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