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Sr, GTM Strategist

Adobe Inc.
United States, New York, New York
Nov 26, 2025

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Integrated Go-to-Market (IGTM) team works to advise Adobe's senior leadership on strategies for improved market success and customer impact across all lines of business and geographies in which we operate. Our goal is to bring together targeted programs and initiatives to deliver high-impact recommendations that help the field team scale and compete. IGTM's remit includes both strategy creation and working with the broader organization to scale, roll out, and manage through strategic changes. Today, Adobe is at the forefront of enabling our customers' digital transformation and new experience-led business models.

As a Senior IGTM Strategist, you will take part in inspecting all aspects of our GTM approach. You will be part of a high-performing team that develops insights and recommendations through data analysis, interlocking with the field and product organizations, market research, design thinking, employee interviews, and other techniques. A key component of the role will be partnering with sales teams to understand areas of improvement for the go-to-market strategy and its execution. You will have the opportunity to work cross-functionally to create systems, processes, and programs that improve sales performance through go-to-market effectiveness and reduce friction for our customers and internal teams. You will have frequent opportunities to structure recommendations, serve as a partner to senior decision makers in product and sales, and drive recommendations through to their conclusions.

You will contribute to unifying various SAAS and Enterprise GTM models across Adobe and collaborate with people across Adobe, including Sales, Pre-Sales Marketing, Product, Professional Services, and Sales Operations. You will also help scale the IGTM team by improving our methodologies and leading engagements and business initiatives.

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world by numerous "best places to work" awards. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to build your career, Adobe's the place for you. Every day, we get to work with some of the most creative, analytical, authentic and inspiring people in the world.

What you need to succeed

  • 5+ years of enterprise marketing or SaaS experience in Strategy, Sales Operations, Product, Consulting, or Pre-Sales

  • Market & Product Knowledge - Passion for digital experiences and/or cloud technology. Deeply understands either Adobe's Experience Cloud or Creative Cloud and competitive cloud-based experience stacks.

  • GTM Experience - Intimate understanding of a SaaS customer lifecycle, of sales cycles, and of the key ingredients that drive sales success.

  • Problem Solving - Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and crafting effective recommendations focused on the biggest opportunities. Possess high degree of intellectual curiosity and ability to absorb new concepts quickly.

  • Workstream Ownership - Independently coordinating with teams across the business to identify what is needed to successfully complete a workstream, then driving work to completion and ensuring successful hand-offs, education, and measurement.

  • Collaboration & Communication - Strong interpersonal skills with ability to work effectively cross-functionally and with people at all levels. Ability to communicate complex ideas effectively verbally and in writing.

  • Project Management - Ability to prioritize and balance priorities in a dynamic and constantly evolving work environment.

Desirable but not essential

  • MBA or equivalent advanced degree

  • Experience creating GTM strategies along with a practical understanding of the technologies and tactics necessary for execution

  • Technology sales experience

  • Experience in management consulting

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $148,800 -- $260,000 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.

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