New 
Director Growth & Performance Marketing
 American Greetings Corporation | |
 United States, Ohio, Westlake | |
 Nov 26, 2025 | |
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As this is a hybrid position, working out of our Creative Studios in Westlake, Ohio, we will focus on candidates who currently reside in Northeast Ohio.
The Director of Growth and Performance Marketing will lead the company's efforts for our digital greetings subscription services to drive sustainable revenue growth by 20% over the next four years. This leader will own the full growth marketing funnel (acquisition, conversion, engagement, retention, and monetization), leveraging data-driven strategies, paid and owned media, and lifecycle marketing to expand membership, increase average revenue per member, and reduce churn. The ideal candidate is both a strategic thinker and a hands-on operator with a proven track record of scaling subscription-based or e-commerce businesses. They thrive at the intersection of analytics, creativity, and cross-functional collaboration. ESSENTIAL DUTIES AND RESPONSIBILITIES: Growth Strategy and Planning * Develop and execute a four--year growth strategy to achieve the company's revenue targets. * Define performance goals (e.g., CAC, LTV, ROAS, ARPU, churn, conversion rates) and continuously optimize against them. * Own the marketing growth forecast and budget allocation across channels to maximize ROI. * Identify and test new channels and partnerships to expand acquisition and retention. Performance Marketing: * Lead all paid acquisition initiatives (search, social, programmatic, affiliate, and emerging platforms). * Optimize channel mix to lower CAC and scale new members without cannibalizing the existing base. | |