Digital Marketing Manager

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we've assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers' real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

Check Point Software Technologies has been honored by Time Magazine as one of the World's Best Companies for 2024. We've also earned a spot on the Forbes list of the World's Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World's Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

We are looking for a highly experienced, data-driven PPC Manager to join our demand generation team and play a significant role in managing paid media campaigns/media partner activities across our product portfolio. In addition, the campaign manager will oversee and support important cross-media tasks as part of the marketing strategy.

• Develop performance and grow our wide portfolio of media channels, and partners.

• Seek and develop new business opportunities with cutting edge media platforms/vendors.

• Create, test, and optimize campaigns on different platforms (product Review websites, Taboola ads, Reddit, etc.).

• Build and execute the growth strategy for managed channels.

• Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.

• Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.

• Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product and Content teams to constantly improve performance and marketing materials.

• Negotiate and evaluate paid media opportunities or media buying opportunities.

• Assist with paid media tasks as requested, aligning with the marketing strategy and team roadmap, including budget allocation, reporting, and task management.

• 4+ years of experience managing paid campaigns in large scales (over $100K a month), on either: Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc. - A must.

• 2+ years of experience in SaaS, B2B Company (cybersecurity - a huge advantage).

• BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must.

• Experienced in working with marketing and analytics tools such as: Salesforce, Marketo, Google Analytics, GTM, Looker, PowerBI, etc.

• Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.).

• Highly proficient in spoken and written English - a must

• Ability to work in a fast-paced environment.

• High level of analytical and problem-solving skills with strong attention to details.

• Self-learner, multi-tasking, able to work independently, initiative, highly organized, "can-do" approach.
• Must be eligible to work in the US or Canada without sponsorship from an employer now or in the future

EOE M/F/Veterans/Disabled

The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $100,000 - $115,000. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee's role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.