Marketing - Content Writer

At Landmark Credit Union, we succeed by putting people first - and that starts with you. Our culture of inclusion and collaboration enables us to support our members' financial wellbeing, positively impact the communities we serve, and help our associates grow their careers. Bring your authentic self to work as part of an organization where you'll feel valued for your unique qualities, are enabled to reach your full potential, and are recognized for your contributions to our success. We strive to ensure you feel empowered to grow and succeed, while also feeling valued and taken care of, as we all do our part to put people first. We invite you to learn more about this and other opportunities at Landmark Credit Union.

NATURE AND SCOPE
This position reports to the Senior Manager, Creative Services and plays an important role in bringing to life Landmark's mission and vision of helping members achieve their financial goals and enriching the communities we serve. As a key creative contributor, this role develops compelling copy for marketing promotions, campaigns, blogs, informational brochures, and more, from concept to completion. With strong storytelling skills, this individual will turn insights into engaging content that brings the brand and member experience to life. This position requires a high level of attention to detail, creativity and efficiency in a fast-paced, deadline-driven environment. Responsibilities span the full creative process: from brief to brainstorming to concepting, ensuring all deliverables align with brand standards and organizational goals. A focus is placed on simplifying complex financial topics and transforming them into clear, inspiring, and actionable messages that empower members to make confident financial decisions. A bonus if the candidate possesses design skills to assist in visually communicating stories and messaging.

REQUIREMENTS
1.A bachelor's degree in Marketing, Communications, Journalism or a related field is required and a minimum of three years of experience writing for marketing campaigns and projects. Familiarity with the financial services industry is preferred. An equivalent combination of education and experience may also be considered.
2.Proven ability to create content that can be customized to maximize the promotional value of each media outlet, such as writing short-form and long-form copy and ad-copy-style content (e.g., headlines, taglines, and promotional CTAs).
3.Strong storytelling ability, able to take insights and turn them into engaging content that brings the brand and member experience to life.
4.Demonstrate creativity in the production of marketing materials.
5.Excellent verbal and written communication skills, including proofreading and grammar. Responsible for reviewing, refining, and proofreading copy to meet quality standards and ensure error-free deliverables.
6.Competency using Microsoft Office software with expertise in Microsoft Word and Excel. Experience working in the Adobe Creative Suite is preferred.
7.Understanding of how to write for effective SEO to maximize reach. Experience writing social and blog copy.
8.Demonstrate the ability to independently organize work, handle multiple priorities, and coordinate multiple projects in a high-volume workload setting with keen attention to detail.
9.Must have a clear grasp of company processes and policies as they relate to this position. Should know and comply with all state and federal job-related laws and regulations.

PRINCIPAL ACCOUNTABILITIES
1.Develops accurate, compliant copy for marketing materials and literature, including mass media and member communications.
2.Develops and produces content for various channels.
3.Works with internal experts in the process of researching, gathering information, copywriting, coordinating design, collecting feedback and making edits.
4.Creates compelling, branded, results-oriented messaging in a range of media channels.
5.Uses storytelling abilities to craft messaging that inspires members emotionally, communicates value, and builds on Landmark's mission and values.
6.Provides strategic direction and recommendations for effective copy across audiences and channels. Checks layout with copy to create effective and visually stimulating marketing communications.
7.Develops copy from briefs that adheres to best practices and meets the goals of businesses and the Landmark organization.
8.Thinks through branding and content strategy as a comprehensive whole with voice, tone, style, and storytelling continuity.
9.Consistently evaluates and measures content performance and makes recommendations for improvement and optimizations.
10.Proof materials for accuracy and regulatory compliance requirements.
11.Perform other duties as assigned.

EEO/Veterans/Disabled