Chief Director of Marketing, UAGC (Remote)Virtual, USA

The Chief Director of Marketing, UAGC serves as UAGC's lead marketing strategist, responsible for developing and executing a unified, marketing vision in support of UAGC goals. This position oversees all aspects of the Global Campus marketing strategy, including brand strategy, media strategy, and vendor partnerships. This role leads a multidisciplinary marketing team and works in close partnership with senior leadership, enrollment, advancement, academic stakeholders, and the university Central MarComm team to drive growth, elevate the Global Campus reputation, and ensure a consistent and compelling brand presence across all channels. The Chief Director of Marketing, UAGC brings a data-informed, audience-centered approach to marketing while fostering innovation, alignment, and operational excellence across the division.

Duties and Responsibilities:

• In collaboration with the VP of Enrollment, develop and implement an annual strategic marketing plan for UAGC, executing integrated strategies that support key priorities, including brand awareness, new and continuing enrollment with an eye toward student success across the student lifecycle. Advise division and university leaders on online enrollment trends broadly and UAGC's brand positioning specifically. Establish clear performance metrics and use data, insights, and analytics to continually optimize campaigns, digital experiences, and content strategies. Champion a culture of innovation, accountability, and continuous improvement to ensure marketing efforts are agile, measurable, and high-impact.

• Lead the charge in shaping and elevating UAGC's brand across every audience and channel, working in collaboration with the university's Central marketing office and the marketing team at Arizona Online to ensure alignment with other brand initiatives. Drive bold creative direction, campaign development, and storytelling that bring UAGC to life in fresh, engaging ways. Ensure a consistent, authentic brand voice across digital, print, and in-person experiences.

• Own the strategy and performance of UAGC's website and digital platforms, ensuring they deliver a seamless, accessible, and engaging user experience that delivers on the unit's business objectives. Lead digital transformation efforts that prioritize usability, functionality, and audience needs. Leverage SEO/SEM, UX best practices, and analytics to boost visibility, optimize conversion, and drive results.

• Lead teams that develop audience-driven content strategies that inform, inspire, and engage across the full marketing funnel. Ensure consistent, compelling messaging and storytelling across digital content, advertising, social media, and email. Oversee the execution of integrated campaigns designed to drive awareness, engagement, and measurable results.

• Manage a team of more than 30 people, responsible for relationships with external vendors and agency partners to scale creative capacity, media strategy, and digital execution. Oversee a 40M budget to ensure alignment with institutional goals, brand standards, and ROI expectations.

Knowledge, Skills, and Abilities:

Knowledge of:

• Marketing and branding strategy, tactics and project planning

• Deep expertise in digital marketing and user experience

• Principles of website development, content management systems, search engine optimization, usability and analytics

• Direct response marketing tactics and techniques, including online advertising, direct mail and email

• Media planning and budgeting

• Measuring marketing effectiveness/return on investment

• Creative execution, including collateral, video and digital production workflow

• Industry trends and new growth areas within the digital marketing field

• Social media channels and their use for marketing purposes

• The higher education industry

Ability to:

• Lead and motivate teams to develop and execute compelling marketing initiatives

• Collaborate effectively with UAGC and university leadership and academic partners, creating and maintaining strong and positive working relationships

• Measure the effectiveness of marketing programs, both qualitatively and quantitatively, including marketing ROI

• Present ideas effectively, both orally and in writing

• Prepare marketing plans and reports that are clear and strategic

• Ensure that marketing initiatives are aligned with the university brand

• Work on and deliver multiple projects simultaneously

• Manage and reconcile budgets

• Meet targets and deadlines

Minimum Qualifications:

• Bachelor's degree in marketing or related field;

• 10 years of marketing leadership experience

Preferred Qualifications:

• Master's degree in marketing or related field

• Experience in the higher education environment

• Client and/or account management experience

Additional Information:

• Fully remote position

• Some travel may be required due to in person meetings or events

Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state and optional retirement plans; access to UA recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs.

RATE OF PAY: $139,102.00 - $180,833.00

COMPENSATION TYPE: Salary at 1.0 full-time Equivalence (FTE)

GRADE: 14

COMPENSATION GUIDANCE:

The Rate of Pay Field represents the University of Arizona's good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and the associated responsibilities, a candidate's work experience, education/training, skills, and internal equity.

The Grade Range represents a full range of career compensation growth over time in this position and grade. The university offers compensation growth opportunities within the pay grade under our annual salary increase programs. To learn more about compensation, please review our Applicant Compensation Guide (https://chrome-extension:/efaidnbmnnnibpcajpcglclefindmkaj/https:/talent.arizona.edu/sites/default/files/Applicant%27s%20Guide%20to%20Compensation.pdf) and our Total Rewards Calculator (https://hr.arizona.edu/employees-affiliates/compensation/total-rewards-calculator) .

The grade range for this position is $139,102.00 - $180,833.00. Each unit typically sets starting pay between the minimum and midpoint upon hire as reflected in the Rate of Pay field above.

SPECIAL INSTRUCTIONS TO APPLICANT: The application window is anticipated to close 08/18/2025.

Notice of Availability of the Annual Security and Fire Safety Report :

In compliance with the Jeanne Clery Campus Safety Act (Clery Act), each year the University of Arizona releases an Annual Security Report (ASR) (https://clery.arizona.edu/asr) for each of the University's campuses. These reports disclose information including Clery crime statistics for the previous three calendar years and policies, procedures, and programs the University uses to keep students and employees safe, including how to report crimes or other emergencies and resources for crime victims. As a campus with residential housing facilities, the Main Campus ASR also includes a combined Annual Fire Safety report with information on fire statistics and fire safety systems, policies, and procedures.

Paper copies of the Reports can be obtained by contacting the University Compliance Office.

For more information regarding this position, please contact us at talent@arizona.edu .