New 
Manager Alliance Marketing -AWS (RapidScale)
 Cox Communications | |
$99,000.00 - $165,000.00 / yr
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parental leave, paid time off, paid holidays
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 United States, California, Coronado | |
 Aug 07, 2025 | |
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At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help SMBs and enterprises alike simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure and Google to a full set of Private Cloud and Cybersecurity solutions, RapidScale helps companies turn technology into their biggest competitive advantage. As part of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
RapidScale is seeking a Manager of Alliance Marketing to drive strategic co-marketing initiatives with Amazon Web Services (AWS). In this highly visible role, you will lead the planning and execution of joint campaigns, digital demand generation, and sales enablement programs that increase market visibility and accelerate partner-influenced pipeline. You will work closely with AWS marketing stakeholders, internal marketing teams, and RapidScale's sales and alliances leadership to activate high-impact initiatives that position RapidScale as a preferred partner within the AWS ecosystem. What You'll Do: * Serve as the primary marketing lead for AWS, driving joint go-to-market strategy and execution in alignment with shared growth objectives * Develop integrated co-marketing plans with AWS-including digital campaigns, ABM, thought leadership, co-branded content, and field enablement programs * Lead demand generation initiatives that engage AWS field sellers, expand brand awareness, and generate qualified pipeline for RapidScale's cloud services * Collaborate with AWS partner marketing, Sales, Alliance, and DG teams to align messaging and program activation across both organizations * Manage AWS MDF and co-op marketing investments, from proposal through execution and ROI analysis * Build and maintain a campaign & events roadmap tied to AWS priorities and RapidScale's sales plays, ensuring alignment with marketing calendars and revenue targets * Partner with internal content, design, and product marketing teams to create campaign assets that position RapidScale's capabilities in the AWS ecosystem * Monitor and report on key performance indicators, including partner-sourced and partner-influenced pipeline, program engagement, and campaign ROI * Leverage customer personas, industry research, and AWS insights to continuously optimize campaign relevance and targeting * Ensure brand and messaging consistency across all AWS-related initiatives, platforms, and partner-facing properties Qualifications:
Preferred Qualifications: * Experience working with AWS field sales or co-sell teams * Prior experience in cloud services, managed services, or enterprise IT * Knowledge of ABM tools and enterprise demand generation platforms USD 99,000.00 - 165,000.00 per year Compensation: Compensation includes a base salary of $99,000.00 - $165,000.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship. Application Deadline: | |