Job Title: Virtual Events Marketing Manager
Duration:
12 Months
Location: Overland Park, KS 66251
(Expectation is 100% onsite for this role, 5 days a week.)
Description:
- We're dedicated to providing exceptional experiences to our customers, and that extends to our virtual events and webinars.
- We're seeking an experienced Virtual Event Marketing Manager to join our team.
- This role will focus on building awareness for a suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars.
- The ideal candidate will have a strong background in marketing, with a knack for both day-to-day execution and long-term strategy.
What does a typical day look like?
- Working on a process to produce virtual events, including: topic selection, content creation, speaker planning, editorial content calendar, campaign integration, demand generation tactic planning and execution, event production, sales enablement, event reporting, and asset utilization.
- Project managing tasks, communicating with stakeholders.
Key Responsibilities:
- Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
- Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
- Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, and Paid Media to ensure alignment and successful outcomes.
- Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
- Manage the virtual events and webinars calendar and content calendar, logistical planning.
- Develop content for the event, including an outline, PowerPoint presentations, and speaking points.
- Develop webinar-related social media posts, webpages, emails, and other communication channels.
- Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
Requirement:
- Preferred experience with On24 virtual platform.
- Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
- Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
Qualifications:
- Bachelor's degree in marketing, communications, business, or related field or equivalent work experience.
- 6+ years of experience in B2B Marketing.
- Proven success in managing virtual events and webinars, as well as in-person events.
- Experience with On24 or other virtual platforms and customer engagement hubs.
- Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
Additional Skills and Requirements:
- Knowledge of marketing principles and strategies.
- Strong written and verbal communication skills to use when developing content.
- Demonstrated ability to plan and execute marketing campaigns.
- Exceptional organizational skills and attention to detail.
- Effective time management abilities and the capacity to meet deadlines.
- Meticulous attention to detail and strong critical thinking skills.
- Ability to adapt quickly to various situations and work well in a team environment.
- Proficiency with Salesforce CRM.
Technology Requirements:
- Virtual Event Platforms, preferably On24, SFDC, PowerPoint.
Preferred background/prior work experience
:
- Planning and executing virtual events/webinars.
- Project management is a key success factor in the role.
Priority soft skills :
- Ability to matrix manage stakeholders, a proactive communicator, and the ability to persuade others to see a new opportunity.
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Spectraforce Technologies
Aug 04, 2025