Product Marketing Manager

About the Role:

As a Product Marketing Manager at Wabash, you will be a key driver of revenue growth and commercial alignment by shaping how our Transportation Solutions and Recurring Revenue products are positioned, promoted, and sold. This high-impact role is responsible for developing strategic marketing programs and content that communicate the differentiated value of Wabash-branded products to the market-empowering sales teams, supporting strategic customer engagement, and driving business results across our channel network.

You will work cross-functionally with Product Management, Sales, and Marketing to translate product features into compelling customer-centric messaging and tools. Your work will directly influence our ability to grow, defend, and capture key accounts and how Wabash branded products are positioned in the marketplace.

Your Responsibilities

• Drive Strategic Alignment:Partner closely with Sales and Product Management to ensure marketing efforts align with commercial priorities and revenue objectives.
• Account-Based Marketing Execution:Develop and implement targeted Account-Based Marketing (ABM) strategies to support capture, growth, and retention of high-value accounts.
• Value Proposition Development:Define and refine unique value propositions (UVPs) for all Wabash Transportation Solutions and Recurring Revenue offerings through deep market and customer insight.
• Content Creation & Messaging:Translate UVPs into high-impact messaging frameworks, marketing assets, and sales tools tailored to key audiences and verticals.
• Sales Enablement: Build and maintain a comprehensive library of sales enablement tools, including training decks, product videos, battle cards, and competitive comparisons-to empower our sales and dealer channels.
• Go-to-Market Support: Lead content development for product and service launches, ensuring timely alignment with commercial goals and clear communication of value.
• Cross-Functional Collaboration: Work with internal marketing and creative teams to ensure all content reflects brand standards and delivers a consistent, differentiated market presence.
• Customer Insight & Market Intelligence: Leverage customer feedback, competitive intelligence, and sales input to continuously refine messaging, positioning, and go-to-market strategy

Let's Talk About Your Qualifications:

• 5+ years of experience in B2B product marketing, traditional marketing, content creation or promotion; preferably in manufacturing, transportation, or industrial sectors.
• Bachelor's degree in marketing (preferred) or other is required.
• Strong understanding of value proposition development and content strategy.
• Excellent collaboration and communication skills with a track record of working cross-functionally.
• Experience creating a wide range of marketing and sales effectiveness tools (e.g., decks, one-pagers, videos, product sheets, competitive comparisons).
• Ability to distill technical product details into customer-focused messaging.
• Strong project management and organizational skills

Leadership Attributes:

At Wabash, we pride ourselves on being empowering, and there are some things we feel very strongly about:

• Embrace Diversity and Inclusion - Solicit and respect the input of others, celebrate differences, and strive for transparency and inclusiveness
• Seek to Listen - Actively listen to reach the best solution and make the strongest decisions
• Always Learn - Strive to improve; do not quit or settle for the status quo
• Be Authentic - Demonstrate honesty, incredible energy, and grit in everything you do
• Win Together - Collaborate, seek alignment, and excel at cross-group communication to success as one team and One Wabash

Join us in turning ideas into world-changing realities. Curate and build your high-impact professional career at Wabash!

Affirmative Action/EEO Statement:

Wabash is committed to providing equal employment opportunity for its associates and applicants without regard to race, color, religion, sex, age, national origin, veteran status, disability, or other protected class or activity under federal, state, or local law. All employment decisions must be based on neutral, legitimate criteria. All employment policies and rules shall be applied equally to similarly situated associates.