Digital GTM Manager - Document Cloud (Acquisition)

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Join Adobe in shaping the future of digital experiences. As the Digital Go To Market Manager for Document Cloud (Acquisition), you will drive growth for our products, focusing on small businesses.

• Develop and implement demand generation strategies for Document Cloud offerings, including Acrobat Pro, Acrobat Standard, and AI assistant for small business/business professional customers.
• Drive new customer account growth of our products through various media channels, organic initiatives, and product improvements.
• Partner closely with multiple cross-functional partners GMO - A.com, Marketing, Analytics, PMM teams, and other collaborators to ensure a seamless customer journey and flawless campaign execution.
• Develop new business opportunities and influence prioritization of rolling GTM plans including ideation of projects and deliverables to support the GTM plans and financial goals and important metrics.
• Apply data-driven insights to optimize marketing conversions and drive traffic that results in significant ARR impact.
• Drive trials and add-ons to expand customer seat size and champion further account growth.
  

• Degree or equivalent practical experience in Product, Marketing, Ecommerce/Sales or a related field.
• Proven track record of successfully implementing marketing/go-to-market strategies in a high-paced environment.
• Outstanding skills in developing and implementing digital go-to-market plans, to delivering results.
• Partnership skills to work effectively with cross-functional teams.
• Ability to accurately identify critical metrics and measure success through traffic and conversion data.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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