Marketing Manager

Planmeca USA Inc.
sick time, short term disability, long term disability, 401(k)
United States, North Carolina, Charlotte
11727 Fruehauf Drive (Show on map)
May 26, 2025
We are excited that you are applying to one of our positions. Please note that if you meet the qualifications of our positions, our Planmeca HR team will contact you regarding next steps for interviews that can include; a phone interview, face to face team interview and an in-person interview. We recently have had a fraudulent site contacting candidates appearing to be Planmeca U.S.A. Inc. Please know that all offers are made directly from our HR dept and followed up with an email by an HR individual using the following address @planmecausa.com POSITION TITLE: Marketing Manager LOCATION: Charlotte, NC *Who We Are:* Planmeca is one of the largest privately-held dental equipment companies in the industry. Our technology-driven product line includes digital, dental imaging (x-ray) equipment, dental CAD/CAM systems, dental units, and cabinetry. We provide imaging and software solutions for all dental specialties and partner with dental schools, government, universities, and dental service organizations. In the U.S., our products are available through authorized dealers and distribution partnerships. *What We Offer:* We offer a professional work environment, training, growth, and advancement. Competitive compensation and a benefits package including a medical, dental, and vision plan, voluntary benefits including life, short-term and long-term disability, 401(k) savings plan with company match, holiday pay. Benefits: Flexible Spending Accounts (Medical and Dependent Care) Health Savings Account Voluntary Life, Accidental, and Critical Illness for Employee, Employee + Spouse, and Child(ren) Voluntary Pets Insurance and Discounts 401k Matching Contributions Vacation time eligible annually between 10-20 days depending on tenure with company (prorated at date of hire) Sick time eligible annually Holiday Pay Volunteer Program for time off Medical - PPO plans available - Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family plans Dental - Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family plans Vision - Employee, Employee + Spouse, Employee + Child(ren), and Employee + Family plans Company paid Short Term Disability, Long Term Disability, and Basic Life/AD&D up to 1.5 times base salary Come Join our Planmeca USA Team! You will be responsible for all product-based marketing activities for our unique product and its derivatives. Develops marketing plans, strategies and tactics; then leads the implementation and follow up. Will develop excellent in depth knowledge of the products and programs and achieve an appropriate level of dental knowledge to be viewed as a resource by our customers, our partners, our sales team and internal employees. ESSENTIAL DUTIES: Develops and communicates 3 year and 1 year sales and marketing plans Conducts market research as necessary to gather design input, market trends, competitive activity, customer prospective, etc. Collaborates with the Vice President of Marketing and Clinical Affairs to make sure articles and studies about E4D get published in journals and that the core business is represented from the podium at all appropriate dental meetings/events Develops and manages product line marketing budget within overall operating budgets Gathers, analyses and prepares information about the market(s), growth rates, pricing, competitions, reimbursement, emerging technologies, etc. Establishes and maintains relationships with Key Opinion Leaders Manages the development, training and distribution of all marketing, sales aid, advertisements, reimbursement guides, etc. to support product lines Facilitates the collection of information and documents the customer requirement for all new product development project and provides analysis to prioritize development projects for Research and Development Prepares and executes detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press release, sales training, dental practice training, etc. Interprets and translates clinical data into commercial implications Represents marketing group on cross-functional teams interfacing with product development, manufacturing operations to develop new products or enhance existing products Manages the Marketing Department with direct responsibility of planning, budgeting, implementing and talent management Meets company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work-related tasks in a manner that is in compliance with all Company policies and procedures Adheres to company policies, procedures and directives regarding standards of workplace behavior in completing job duties and assignments Performs other duties as assigned MINIMUM QUALIFICATIONS: Training and Experience Bachelor's Level Degree required. MBA or other advanced degree preferred MUST have medical device marketing experience in the dental field, this is required Must have classical marketing fundamentals (managed the entire product life cycle including product development, product management, product marketing, and brand management) Experience in building and executing multi-faceted, long-term, strategic plans based on business challenges Successful leadership and project management 5 years of increasing responsibility in Marketing in dental or medical equipment/devices industry Knowledge, Abilities and Skills Individually led multiple successful new product launches Excellent presentation, organizational and interpersonal skills required Extensive knowledge of medical device industry and company products Ability to prepare and deliver presentation to the Management Team and Board of Directors Good dental acumen and ability to conduct tabletop demonstrations and articulate technical attributes Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents Must have a hands-on approach to the business and be highly accountable for results Creativity and strategic planning Business acumen Leadership Result driven Teamwork PHYSICAL REQUIREMENTS: Up to 10% travel Ability to lift up to 35 lbs. WORKING CONDITIONS: The work environment of the position is in a professional office and warehouse environment with uses of standard office equipment such as computer, phone, and copiers. Travel for meetings, conferences and events out of state may require overnight, weekend and international travel. www.planmeca.com EEO/ADA/Vet/Disabled