Marketing Cloud Account Engagement (Pardot) Specialist

Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with more than 5,800 employees in facilities spanning the globe.

Brands under the Workwear Outfitters umbrella include Red Kap, Bulwark, Image Authority, Kodiak, Terra, Walls, Liberty , Work Authority, Workrite Fire Service, Chef Designs, Horace Small, CritiCore, and OOBE. Workwear Outfitters is also the exclusive licensee for Dickies apparel in the B2B channel.

Our Purpose: "We champion and empower workers who make our world work better"

Major benefits include medical, vision and dental, Life and Disability coverage.

Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

What You Will Do as a Marketing Cloud Account Engagement (Pardot) Specialist:

We're seeking an MCAE (Pardot) Specialist to manage and optimize our Marketing Cloud Account Engagement platform across four unique brands (List the Brands) and our parent company (Workwear Outfitters). This role is hands-on in supporting campaign execution, lead management, and platform performance.

How You Will Make a Difference:

• Design, build and execute marketing automation workflows in Engagement Studio
• Build landing pages and promotional emails with dynamic content and personalization
• Create email templates for sales and manage connected campaigns
• Develop forms, form handlers, custom redirects, and email preference centers
• Execute B2B email campaigns, A/B tests, and analyze performance metrics
• Oversee prospect database segmentation and hygiene
• Manage users, roles, and sync errors within Pardot
• Support third-party integrations and troubleshoot issues

Skills for Success:

• Current MCAE (Pardot) Specialist certification
• 2-4 years of hands-on experience with MCAE/Pardot
• Proficient in HTML for emails and landing pages
• Strong understanding of B2B marketing and campaign execution
• Effective communicator with strong organizational and project management skills
• Detail-oriented with excellent problem-solving abilities