Senior Email Marketing Specialist - Digital Markets

About Gartner Digital Markets:

Gartner Digital Markets is a business unit within Gartner. Our mission is to empower organizations to accelerate growth by helping them embrace the right technology and services.

Gartner Digital Markets is the world's largest platform for finding software and services. With more than 100 million annual visitors across four buyer destinations-Capterra, GetApp, Software Advice, and UpCity-and 70 localized sites, Gartner Digital Markets helps software and service providers build their brand, capture demand, and understand their market. As the only destination for software and services driven by independent, objective research and verified customer reviews, we help connect providers with in-market buyers to fuel growth across the full funnel.

For candidates interested in taking their next career step, Gartner Digital Markets offers the best of two worlds-the stability and resources of a large, established organization combined with the fast pace and excitement of working for a dynamic growth business. Our team is on the front lines of innovation in an industry that is always transforming, providing an incredible opportunity for you to grow and learn throughout your career.

What we're looking for:

Gartner Digital Markets is looking for a Lifecycle Marketing Senior Specialist to accelerate growth of our online software marketplaces through personalized email experiences to extend the customer lifecycle efforts. In coordination with the Growth Marketing team, this role will drive the end-to-end email campaign execution for the Gartner Digital Markets.

Why you'll want to come to work:

• Helping develop lifecycle campaign, audience and testing strategy focused on team/initiative goals and KPIs

• Independently setting up QA, and managing lifecycle campaigns, automated triggers and transactional communications across email, push, in-app messages, and SMS, as well as updating and maintaining content cards in our native app

• Updating email HTML and templates to meet campaign requirements and copy structure

• Managing and updating marketing calendar of upcoming and completed campaigns

• Identify and define metrics, trends, and reports needed to optimize channel effectiveness

• Monitor and analyze the performance of channels outside of email, making data-driven adjustments to improve results and maximize impact.

• Experience building campaigns and journeys to improve customer lifetime value

• Demonstrated expertise in customer segmentation and analysis of subscribers

• Demonstrated expertise in growing active email contact database through robust nurture strategies

• Support an ongoing testing roadmap for email templates, messaging, creative, and landing pages, and regularly report out on test results

• Develop new testing ideas to improve email and overall campaign performance

• Partner with the Product team to improve user journeys to optimize the performance of our landing pages

• Support peers with their customer segmentation approach and data requirements to extend lifecycle engagement and achieve relevant, targeted messaging throughout buying journey

• Collaborate in cross-functional campaign development workflow by driving requirements through Marketing Ops, Product, Engineering, and Analytics teams

• Develop the skills to become a subject matter expert for B2B/B2C best practices for email marketing and regularly present trends and recommendations across the organization

• Partner with teams to ensure that data required for campaigns are created, documented, and brought into Eloqua and/or CDP

• Partner closely with Performance Marketing, Brand Management, Sales, Reviews, and Content teams to collaborate on building an integrated marketing channel approach across a unified customer experience

What you'll bring to the team:

• Bachelor's degree preferred. Focus area in Marketing preferred.

• 5+ years' relevant experience, ideally at a leading B2B technology company or online marketplace

• Experience supporting cross-functional projects in a matrixed environment, coordinating closely with 2+ teams

• Interest in the marketing tech stacks and orchestrating email programs using integrated sales and marketing systems.

• Experience with Eloqua or equivalent Marketing Automation technology required (Salesforce Marketing Cloud, Braze, etc.)

• Strong proficiency of HTML/CSS

• Experience working with Google Analytics, Power BI

• Experience working with CRMs (SugarCRM, Salesforce, etc.)

• A highly collaborative and "team-first" work style

• Superb written and verbal communication skills and strong executive presence. Comfortable interpreting results and communicating insights effectively to stakeholders and senior leadership.

• Proven ability to manage multiple projects, prioritize appropriately and meet deadlines

Don't meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

What you'll receive:

• Competitive compensation.

• Limitless growth and learning opportunities.

• A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

• A chance to make an impact - your work will contribute directly to our strategy.

• Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

• 20+ PTO days plus holidays and floating holidays in your first year.

• Extensive medical, dental insurance and vision plan.

• 401K with corporate match, immediate vesting.

• Health-and-wellness-related allowance programs.

• Parental leave.

• Tuition reimbursement.

• Employee Stock Purchase Plan.

• Employee Assistance Program.

• Gartner Gives Charity Match.

And much more!

What we are:

• Action Oriented - You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.

• Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.

• Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

Web: gartner.com/en/digital-markets

Careers: jobs.gartner.com/teams/digital-markets

#digitalmarkets

#LI-Hybrid

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email toApplicantAccommodations@gartner.com.

By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.

Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policy

For efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser.