Digital Marketing Specialist

SUMMARY OF POSITION:

The Digital Marketing Specialist is responsible for creating and executing digital marketing strategies that deliver measurable results and contribute to business goals. This role requires a deep understanding of digital marketing tactics, including paid search, SEO, and social media, as well as a strong foundation in design. The Digital Design Specialist will work collaboratively with internal teams to develop, manage, and optimize campaigns that drive traffic, improve online presence, and deliver ROI.

ESSENTIAL JOB FUNCTIONS:

• Digital Marketing Strategy: Plan, create, and implement digital marketing strategies across various platforms, including paid ads, SEO, social media, and website management.
• Research: Conduct keyword, competitor, industry, and content development research to inform digital campaigns.
• Paid Advertising Optimization: Manage and optimize paid ad campaigns, including Google Ads, ensuring the best targeting and ROI.
• Campaign Development & Execution: Plan and execute digital programs and campaigns, covering aspects like website design, budget management, and social media marketing.
• Analytics & Reporting: Track KPIs through digital analytics tools (Google Analytics, GA4, etc.) to assess campaign effectiveness and produce regular reports on performance.
• Call Tracking: Utilize CallRail to track and analyze customer calls, leveraging features like call recording analysis and keyword spotting to improve campaign insights.
• Google Ads & Business Profiles: Monitor and report on Google Ads performance. Optimize and audit Google Business Profiles (GBPs) to enhance SEO and local visibility. Respond to customer reviews to maintain a strong online reputation.
• Brand Consistency: Work closely with the marketing team to ensure brand awareness, consistency, and effective messaging across all digital channels.
• Continuous Learning: Stay up to date on digital marketing trends and new technologies, applying them to enhance marketing strategies.
• Project Management: Manage the digital marketing calendar and ensure deadlines are met for ongoing campaigns.
• Web & Design Optimization: Work on basic website development and landing page optimization to ensure a seamless user experience and improved conversion rates.

QUALIFICATIONS:

• 3-5 years of experience in digital marketing, with a focus on paid search, SEO, and social media.
• Bachelor's degree in Digital Marketing, Marketing, or a related field.
• Strong understanding of web metrics, digital analytics, and the ability to interpret data for decision-making.
• Expertise in Google Ads, Google Analytics, Google Search Console, and Google Business Profiles.
• Proven knowledge of SEO best practices and online advertising strategies.
• Experience with digital design strategy is a plus.
• Familiarity with social media campaign management and social media marketing.
• Project management experience is preferred, with familiarity in tools like Asana or Trello.
• Ability to think creatively and problem-solve in a fast-paced environment.
• Strong written and verbal communication skills, with a keen attention to detail and organization.
• Ability to multitask and prioritize tasks to meet both short-term and long-term deadlines.
• Familiarity with GA4 and advanced website optimization techniques is a plus.

OTHER JOB RESPONSIBILITIES:

• Participate in corporate-sponsored training courses as assigned.
• Stay current with the latest digital marketing technologies and trends.
• Perform any other duties as assigned by the supervisor.

SPECIAL CONSIDERATIONS/PHYSICAL WORK REQUIREMENTS:

• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
• Requires motor coordination with finger dexterity (e.g., keyboarding, machine operation) for most of the workday.
• Infrequent physical effort may be required, such as lifting or handling objects under 25 pounds.

WORK ENVIRONMENT:

• Office setting.

This role offers an exciting opportunity to combine digital marketing expertise with a design-focused approach, driving the success of marketing campaigns while ensuring a consistent and strong brand presence across digital platforms.

Waste Pro supports a diverse workforce and is an Equal Opportunity Employer. Waste Pro does not discriminate against individuals based on race, creed, color, gender, religion, national origin, age, disability, veteran status, pregnancy, marital status, citizenship status, sexual orientation, gender identity, genetic information, or any other classification protected by applicable laws.