Vice President, Commercial Offers

With over 40 years in market research, Dynata is launching a new business unit, Offers, and is seeking an experienced commercial leader in performance media to drive revenue and business growth. This results-driven leader will focus on ad sales and strategic partnerships, monetizing our 70M-

member global database beyond surveys-via incentivized ads, game downloads, online purchases, cash-back, receipt scans, and more. The ideal candidate is a seasoned business executive with a proven track record in leading high-performing teams, including resources across business development, account management, and analytics, and who can leverage their experience to quickly accelerate success in this new venture.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Build, lead and manage a team responsible for sales, account management, and yield management. Provide mentorship to employees while fostering a collaborative and high-performance environment.

• Drive business development and sales efforts by successfully positioning our performance marketing solution to brands and programmatic agencies. Secure strategic partnerships and contracts with top-tier companies to scale growth objectives.

• Serve as a primary liaison with the Product team to enhance offerings that align with advertiser needs. Stay informed on competitive landscape, including product offerings, to ensure strategic alignment and driving team success.

• Leverage advanced analytics and machine learning capabilities to optimize business performance. Use data to drive prioritization of key achievements that unlock revenue.

REQUIRED SKILLS & QUALIFICATIONS

• 10+ years of experience in performance marketing or related roles within the digital media and demand generation landscape.

• 5+ years of experience of commercial strategy and proven track record of scaling revenue through ad sales and partnerships.

• Deep expertise in creating and cultivating strategic partnerships; ad sales and/or paid media platforms.

• Confidently present performance insights, strategic recommendations, and growth opportunities to leadership, backed by data and a strong, well-articulated point of view.

• Analytical; strong at managing performance dashboards, optimization efforts and revenue forecasts.

• Owner's mentality and entrepreneurial spirit.

Specialized Skills:

• Excellent communication (oral, written, presentation), organizational, and intrapersonal skills.

• Demonstrated leadership capabilities, including people development/coaching, objective setting and measurement skills.

• Demonstrates competence in key areas of management and leadership expertise including; relationship management, communication, staff direction and motivation, financial planning and control, quality management, risk management, and the achievement of targets.

• Negotiation skills.

• Ability to analyze data and problem solve.

• Proficiency in Microsoft Office PowerPoint and Excel.

• Deliver against revenue targets.

About Dynata

Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum - from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe, and Asia-Pacific. Learn more at www.dynata.com.

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

The base salary range for this position in is $200K-$250K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.