Email Specialist

• 3-month W2 contract
• 30 hours per week, Monday - Friday
• Fully remote (Candidate MUST be based in USA for consideration)

• Own production of outbound communications. This includes the setup, scheduling and deployment of our Borrower, Agent and Loan Officer programs as well as the reporting and post-mortems with the working team.
• Be the platform authority for our marketing automation platform. Deeply understand its capabilities and how to get things done on the platform. Be the go-to resource for internal partners to help drive usage of the platform for new testing, new programming, and new ways to personalize the experience through our notifications.
• Troubleshoot and QA issues as needed with new and existing programs. Know your partners internally if you need additional technical help from Engineering, Decision Science, or Consumer Analytics.
• Drive the implementation of deeper personalization into all notification templates.
• Support testing & optimization of outbound communications and share takeaways to the broader organization.
• Own cross-channel by-program/campaign reporting and partners closely with Consumer Analytics to continue to develop our 360 views of the customer to inform future revs of our lifecycle strategy.
• Drive monthly to quarterly audits of data flow, tracking, & delivery.
• Works closely with Engineering and Design to submit and run new requests for work or tickets in process.
• Ensure tracking and QA are in place pre-deployment. Partners with Engineering & Analytics.
• Dedicated email specialist building AdHoc emails B2B as well as B2C.
• Help audit email programs, maintain reporting, check for consistency, etc. to include basic admin duties.
• Will be working with cross-team stakeholders.

• Must have a minimum of 2-3 years' experience in marketing campaign automation, campaign management, consumer analytics, and/or performance marketing.
• Proficiency with enterprise level ESP's such as Iterable, Marketo, Braze, Act-On etc. Constant Contact and MailChimp also acceptable but less preferable
• Knowledge of Salesforce Marketing Cloud and Iterable are a plus.
• Large company experience is required*
• Someone who loves execution, documentation and numbers.
• Undeniably results driven and analytical in nature, you are passionate about testing and monitoring results over time. You are constantly hunting for new opportunity to do better for our users.
• You crave the experience to develop campaigns across email, push, in-app, in-browser, and SMS to keep users engaged, re-engaged and an active part of the database.
• You can chart your own course and bring new thinking and energy to build innovative processes and ways of working.
• Excited to learn outbound marketing methodologies, multi-channel marketing and building integrated marketing programs to promote movement and retention throughout a user's lifecycle.
• A cross functional collaborator, you thrive in building relationships with engineers, product managers, and analysts as well as creative teams, and content creators.
• You are a phenomenal communicator, tenacious problem solver, and creative thinker who also sweats the details.
• Understands how emails work, deliverability and deployment, experience with email templates, tools and best practices, run audits, etc.
• Google Drive experience and Microsoft Office proficiency.
• Please note: Freelancers who have only worked for small businesses will not be considered.

• Degree preferred
• Type of industry isn't important, but Real Estate experience is strongly desired.

• Incredibly detail oriented.
• Thorough in documentation (and creating).
• Excellent articulation and troubleshooting skills.

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