Senior Behavioral Scientist, Nudge Unit, Behavioral Insights & Strategic Research

What We Need

In May 2020, BCBSMA formed an internal nudge unit, led by its Performance Measurement and Improvement (PMI) division, and assisted by consultants and selected academics. Since its inception, the BCBSMA nudge unit has deployed over 100 behavioral insights-informed interventions, preferring randomized deployments to maximize evaluability. These interventions have included efforts to improve guideline-concordant screening uptake, medication use, laboratory testing, and provider billing patterns. Intervention channels include unidirectional communications (e.g., letters, emails, text messages, faxes) and more complex choice architecture (e.g., BCBSMA's member app, which has more than 1 million users)..

Reporting to the Director, Nudge Unit, Behavioral Insights & Strategic Research, the Senior Behavioral Scientist will support the company's efforts to apply behavioral insights (i.e., "nudges" and other behavioral insights techniques) to improve the decisions, experiences, and health of BCBSMA's members, network providers, and employees. All nudge unit activities will further BCBSMA's strategic pillars: quality, equity, affordability, and consumer experience.

The Senior Behavioral Scientist will, in collaboration with the Director as well as the SVP of Performance Measurement and Improvement, support the growth of BCBSMA's nudge unit and application of behavioral insights. Specific duties will include providing cross-divisional leadership in a matrixed organization, mentoring more junior nudge unit staff, tracking and managing multiple projects and their evaluations, facilitating trainings in behavioral insights techniques, and working with BCBSMA's behavioral insights consultants and academic collaborators.

Your Day to Day

• Lead all phases of nudge unit projects and their evaluations, helping to organize evaluation results and track projects to facilitate better nudge unit performance over time.

• Help to coordinate Nudge Unit activities across multiple business units, consultants, and vendors to apply behavioral insights toward BCBSMA's strategic goals.

• Design and execute mixed methods research using a wide variety of methods (e.g. qualitative research, A/B testing, RCTs, pre-post evaluations) to provide deep consumer and behavioral insights.

• Communicate with external experts and collaborators on behavioral insights activities.

• Train and mentor other internal nudge unit staff on the application of behavioral insights.

• Create presentations for executive meetings, support and/or represent the Director in senior leadership meetings, as needed.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties.

We're Looking for:

• Demonstrated understanding of behavioral science principles and their application in healthcare.

• Familiarity with program evaluation methods, causal inference, A/B testing, and Agile project management desired.

• Proven track record of delivering highly complex initiatives in a dynamic environment.

• Ability to direct, persuade, influence, and lead to achieve desired results.

• Outstanding communication skills and demonstrated ability to develop and maintain effective working relationships at all levels.

• Ability to motivate, lead and manage cross functional teams, with track record of coaching high-performing teams.

• Solid background in project management and implementation of major initiatives.

• Flexibility to work within a changing environment.

• High degree of initiative; ability to work both independently and within a team.

What You Bring:

• Minimum of 8 years of experience in consulting, applied research, healthcare, insurance, or related industry.

• Training and experience in practical applications and evaluation of behavioral insights strongly preferred.

• Bachelor's Degree Required; Master's or PhD Degree in Economics, Behavioral Science, Psychology, or related field strongly preferred.

• Direct experience leading and managing staff preferred.

#LI-Hybrid

High school degree or equivalent required unless otherwise noted above

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that theconfidence gapandimposter syndromecan prevent amazing candidates coming our way, so please don't hesitate to apply. We'd love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It's in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting ourCompany Culturepage. If this sounds like something you'd like to be a part of, we'd love to hear from you. You can also join ourTalent Communityto stay "in the know" on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.