New 
Complex Marketing Manager- EX
 Crescent Hotels & Resorts | |
90000.00
| |
 United States, California, Los Angeles | |
 Apr 28, 2025 | |
|
Description
Key Responsibilities
Campaign Strategy & Execution- Develop and manage multi-channel marketing campaigns (email, social, print, paid media) that drive awareness, engagement, and conversion.- Coordinate with internal teams and external agencies to align messaging with key brand priorities.- Build and deploy email campaigns, report on open and click-through rates, and refine segmentation strategies.Social Media Management- Manage content calendars across all platforms including Instagram, LinkedIn, and others.- Write compelling captions and coordinate scheduling and posting across channels.- Partner with content creators to ensure a consistent visual identity and strong engagement.Creative Development & Brand Oversight- Serve as brand guardian for all club marketing, ensuring assets meet visual and voice guidelines.- Liaise with graphic designers, photographers, and production teams for collateral, decks, ads, menus, and signage.- Proofread and edit copy to maintain tone, clarity, and professionalism across all materials.Agency & Vendor Collaboration- Oversee marketing-related agencies including social, paid media, and PR partners.- Align agency output with annual marketing calendar and business goals.- Coordinate production shoots and maintain a well-organized digital asset library.Reporting & Analytics- Track KPIs for all campaigns and provide weekly and monthly performance reports.- Analyze engagement data to optimize marketing strategies and member outreach.Cross-Functional Communication- Partner with Membership, Programming, F&B, Hotel, and Wellness teams to support initiatives and ensure aligned messaging.- Support promotions, activations, and strategic partnerships through storytelling and creative support.- Attend key events and activations to support live content capture and promotional strategy. Qualifications & Skills - 3-5 years of experience in marketing, preferably in hospitality, lifestyle, or membership-based industries.- Proficiency with marketing tools including Mailchimp, Canva, Google Suite, and major social platforms.- Strong creative eye and attention to brand detail across digital and print.- Excellent written, verbal, and interpersonal communication skills.- Experience managing agency relationships, creative timelines, and content calendars.- Ability to manage multiple projects with tight deadlines in a fast-paced environment.- Flexible schedule including occasional evening and weekend event coverage. Success Metrics - Growth in engagement, reach, and conversions across digital platforms.- On-time, on-brand delivery of creative assets and campaigns.- Strong collaboration across departments and with agency partners.- Increased awareness of club programming, offerings, and initiatives.- Positive internal feedback on communication, organization, and creative execution. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. | |