Multimedia Producer

Roanoke College is a place where every student who works hard has the opportunity to succeed. We champion potential, providing essential learning and leadership through innovative academic programs and transformative educational experiences, giving students the mettle, mindset, and empathy to pursue lives of purpose, build meaningful careers, and meet society's most pressing needs. Located in scenic Salem, Virginia, Roanoke College is an intimate, welcoming community that has served the local region and beyond for nearly 200 years. Now, we're building on momentum and offering a Roanoke experience for today's students and a legacy that belongs to every Maroon. Learn about the College's new strategic plan, Imagine Roanoke: A Strategic Plan for Roanoke College and the 21st Century Learner.

Roanoke College is a nationally ranked residential liberal arts college affiliated with the Lutheran Church (ELCA), located in the beautiful Roanoke Valley of Virginia. A Phi Beta Kappa institution, Roanoke College is an equal opportunity employer and actively seeks diversity among its faculty, staff, and students; women and members of under-represented groups are especially encouraged to apply.

The Multimedia Producer creates high-quality, creative, professional videos and photos that resonate with a wide range of audiences and develops content for multiple outlets including the College's website, publications, social media platforms and other communications. Understands the importance of storytelling and photo-journalism in telling a brand story. Must be immersed in campus life and know how to capture the spirit of the College in an active and enticing way. Manage and complete assigned photo and video projects as well as actively seek out new photo and video opportunities.

Key Responsibilities:

• Develop interesting ways to capture life and academics at the college with video and still photography.
• Analyze existing photo library and identify gaps and needs.
• Execute photography and video projects, per art direction, for various communications needs.
• Manage digital asset management software.
• Ability to assist with live stream events and remote hosting.
• Assist with posting content to website and social media as needed.
• Arrange and manage outsourced photography and videography when needed.
• Work with Marketing and Communications team to ensure that institutional positioning, key messages, branding and graphic standards are represented consistently.
• Provide mentorship/training opportunities for student assistants.

Education, Experience, Skills, and Abilities:

• Bachelor's degree preferred.
• 3-5 years of professional experience.
• Extremely adept with photo and video equipment and shooting in manual mode.
• Strong proficiency in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and other software as necessary.
• Excellent eye for composition and a photojournalist style that will show energy in a way that resonates with audiences and lets them imagine themselves at Roanoke College.
• Excellent communication and storytelling skills for communicating creative ideas effectively with a variety of stakeholders and audiences.
• Knowledge of captioning best practices.
• Ability to live stream and deliver online video
• A self-starter with excellent organizational, prioritization and time-management skills and the ability to self-motivate and work independently under very tight deadlines.