Marketing Manager

Simplified Safety is an online sales and marketing company for fall protection solutions, industrial components and component based consumer solutions. We offer leading brands that allow us to connect customers with the solutions that work best for their particular needs. We focus on educational content, product and industry expertise, and placing a high value on genuine service. As a company, we have grown to $15m in annual turnover inside 18 years of growth, while still having a "small company" feel that comes from camaraderie that is forged in hard work and shared life.

Working at Simplified means being a part of a challenging, growing business. We value:

? Quality relationships with each other and our customers

? Continuous development for the person and the company

? Simple service. We love our customers.

? Exceeding expectations

? Collaboration through humble, supportive teams

? Honest and genuine character that is candid even in our limitations

Simplified Safety, Inc. is hiring a Marketing Manager to lead and execute the marketing strategy across its brands: Simplified Safety, Simplified Building, and Easyfit. Additional brands may be added as the company enters new markets.

This role is responsible for generating leads, increasing e-commerce revenue, and growing brand awareness through digital and traditional marketing channels. You will work with the leadership team to shape and implement strategy, manage internal staff, and coordinate with outside vendors to meet performance goals.

Key Responsibilities Include:

Strategic Execution

• Execute the marketing strategy across all Simplified Safety brands
• Drive lead generation and e-commerce sales
• Grow brand awareness through PPC, SEO, social media, trade shows, and content marketing
• Align monthly and weekly marketing plans with leadership objectives

Team and Vendor Management

• Set the weekly agenda and assign work to direct reports
• Support your team and cross-functional leaders to achieve marketing goals
• Manage vendor relationships including PPC and design agencies
• Report monthly marketing expenses to the finance team

Content and Campaigns

• Create and manage marketing content including blog posts, landing pages, and product descriptions
• Oversee and optimize campaigns across paid and organic channels

Monthly Activities

• Deliver a marketing performance report including:

o Leads generated

o Quotes written

o Website traffic

o Content output

• Attend leadership meetings to plan monthly marketing activities
• Manage monthly marketing budget, collaborating with financial controller

Weekly Activities

• Coordinate weekly marketing priorities and distribute tasks to the team
• Contribute to content development and campaign execution
• Support other leaders and departments with marketing-related initiatives

Technology and Systems

• Magento 1 and Magento 2
• Basecamp
• Office 365
• Zoho CRM
• Zoho Analytics
• SEMrush

Marketing Channels

• Google Ads and Microsoft Ads
• SEO
• LinkedIn, Facebook, Instagram, Pinterest, YouTube

The ideal candidate would have a BS or equivalent in Online Marketing as well as at least four years of current experience in both business development, content development, and online marketing.

Individual Characteristics

• The successful candidate will need to be confident, outgoing and an excellent all-around communicator with senior and junior people.
• This person must also enjoy working in a fast-paced and pressurized environment that can handle multiple projects and still deliver them on time
• Strong organizational skills are vital.
• Being a self-motivated, self-starter who is able to work on their own initiative as part of a senior management team is critical.
• They will also need to be skilled investigators for the ultimate goal of improving company processes, and possess excellent analytical and critical thinking skills.
• In the spirit of teamwork, this person should culturally be aware that goals are better achieved by persuasion, rather than edict.
• This person must be able to manage their time effectively and adapt quickly to changing priorities within the business.

Join our team, there is a world of possibilities out there.

EOE.