Demo Strategist

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

We are seeking a highly motivated and high-performing Demo Strategist as part of the Demo Strategy Team in the Global Solution Engineering Center of Excellence. We are in a profound moment of transformation and at the forefront of using AI to help customers solve their most complex challenges through our innovative solutions. Demos are not just a tool to showcase our products-they are a critical, transformative component of our sales cycle, customer engagement, and go-to-market strategy.

With the rise of technologies like Agentforce and AI, the sales cycle is evolving rapidly. The role of the demo is shifting from a static, one-time presentation to an immersive, hands-on, and AI-powered experience that plays an active role in influencing decision-making and accelerating sales cycles. The demos themselves are becoming more sophisticated, more personalized, and more dynamic, integrating advanced automation and artificial intelligence to create experiences that are tailored and impactful.

The Demo Strategist will play a pivotal role in shaping the evolution of our global demo infrastructure, architecture, and strategy, ensuring we remain at the cutting edge of this transformation. This role will focus on reimagining how demos are designed, built, and delivered to enable our sales teams to connect with customers in new and innovative ways.

This is a unique opportunity to play a key role in shaping the future of how demos drive the sales cycle, customer engagement, and innovation at Salesforce. If you are passionate about AI, automation, and driving business impact through cutting-edge technology, we want to hear from you!

Key Responsibilities:

Evolve the Demo Strategy:

• Drive innovation in how demos are created and delivered, transitioning from traditional scripted presentations to highly personalized, automated, and AI-enhanced experiences that engage customers on a deeper level and accelerate the sales cycle.
• Partner closely with the Demo Technology team to ensure technical feasibility of all strategy approaches and evolve how we inform the roadmap of demo tools to help shape overall Demo Strategy.
• Partner with product and engineering teams to leverage emerging technologies that make demos more interactive, dynamic, and tailored to customer needs while streamlining the demo creation process for Solution Engineers.
• Pioneer AI and Automation in Demos:
• Act as a thought leader in demo transformation, identifying opportunities to integrate AI and automation into demo environments.
• Define the strategy for AI-driven demo automation by leveraging Agentforce and other intelligent technologies to enhance personalization and reduce the time-to-create for SEs.
• Drive the integration of AI-powered analytics and insights into the demo experience, enabling sales teams to track engagement, measure effectiveness, and optimize demo strategies.

Cross-Functional Collaboration:

• Collaborate with global stakeholders across Solutions, Sales, Product, and Engineering to ensure alignment on demo needs and strategies.
• Provide insights into how demo programs impact the sales cycle and overall business performance.
• Work closely with Solution Engineers and Solution Engineering Leaders to ensure demos are optimized for each industry and sales motion (apps vs consumption).
• Operational Excellence & Execution:
• Establish best practices, processes, and workflows to ensure high-quality, consistent, and scalable delivery of demos across regions.
• Drive continuous improvements in demo operations, including scalability, performance optimization, and resource management.
• Utilize data-driven decision-making to track demo performance, ensuring measurable value and business impact.

Qualifications:

• 8+ years of experience in solution engineering, technical pre-sales, or related fields.
• Strong technical background with expertise in demo infrastructure, platforms, and cloud-based technologies.
• Hands-on experience with AI-driven technologies, including Agentforce, and direct experience incorporating these technologies into the demo process.
• Visionary & Innovative:
• Ability to think strategically and creatively, with a focus on future-proofing demo strategies through innovation and technology adoption.
• Ability to understand broad market landscapes (internal and external to Salesforce) and translate that into actionable steps to ensure that we are at the cutting edge of demos, defining the industry standard.
• A track record of driving transformative initiatives in a highly dynamic environment and competitive industry.
• Strong communication skills with the ability to articulate complex technical concepts to diverse audiences, including sales teams and cross-functional stakeholders.
• Ability to influence and collaborate effectively across teams to drive alignment and execution.
• Demonstrated ability to work cross-functionally with technical and business teams to drive innovation and improve demo effectiveness.
  Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.