Regional Head of Customer Activation and Marketing

WHAT YOU'LL DO

As a Regional Head of Customer Activation and Marketing, you deliver added customer value, a strong brand and increased sales by managing and leading the Customer Activation team in accordance withH&M values, standards & policies.You are responsible to implement global strategies while adding the regional perspectives to grow the loyal customer base and brand in the region.You are a champion in driving the cross functional customer centric and omni way of working in the region.

This hybrid role reports into our Regional Manager and is based out of the New York City Support Office.

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Lead your team of senior Group Managers and drive the direction of their work to deliver an omni world class customer experience and strong business results
• Create conditions to enable strong performance and deliverables of the teams
• Ensure teams stay focused on the vision for the region and sales markets, delivering both long-term and short-term activities and results
• Drive a mindset of omni customer centricity, commerciality and test & learn
• Identify future talents, plan succession and recruitment of key CA roles
• Drive the global strategies, plans and frameworks and make them relevant to regional conditions (e.g. Brand, BU, Media, CRM & Loyalty, Sustainability etc.)
• Own the total picture of the regional customer activation plan, tying together insights, brand, loyalty, and media to meet the region's KPI goals and targets
• Collaborate with regional functions to constantly adapt and challenge plan based on changing customer behaviors and patterns, working closely with Merchandising, Digital, and Visual Merchandising
• Clearly communicate vision and regional plan to sales markets teams so they can make further locally relevant adaptions
• Set and follow-up on regional and sales markets KPIs and goals with management team, infusing the CA team's insights and knowledge into the goals and budget process
• Secure effective investments in media spend, content production & other costs and drive a customer and business data driven approach to assigning investments to different initiatives
• Provide key results and analysis and collaborate with stakeholders in Global, Regional and Sales Markets to drive and follow up on results for the region
• Together with the Regional Management Team drive the omni customer centric way of working and customer experience improvements cross the region
• Lead your Group Managers in initiatives to improve processes, tools, and team's efficiency as well as cross-functional collaboration

WHO YOU'LL WORK WITH

Together with a harmonious and motivated teamyou will drive business results and customer excellence enhancing customer value, brand strength, and sales growth. You will collaborate closely with the Regional Manager and direct reports including Regional Head of PR & Communications, Regional Customer Service Manager, Regional Customer Planning & Strategy Manager, Regional Customer Insights & Analytics Manager, Regional Customer Activation & Marketing Controller, Regional Content Operations Manager, Brand & Key Cities Marketing & Activation Manager.

WHO YOU ARE

We are looking for people with...

• University degree in Economics, Marketing or equivalent
• More than 15 years' relevant experience, with 10 years of managerial experience
• An experienced manager that has a proven track record of delivering customer centric results through creating excellent communications, media, and store activities
• An experienced manager with proven track record of digital and omni ways of working
• International experience from leading other managers
• Analytical and ability to build strategies and action plans to meet goals
• Knowledgeof disciplineswithin marketing, communications, customer research, data analytics having executed 360 activities in media
• Great pedagogical and inspirational communication skills
• Great ability to build a high performing management team
• Ability to leadandalign stakeholders in other teams to drive end results
• Previous experience from leading manager teams in a competitive environment
• Have worked in roles and companies with customer, CRM, marketing & communications, sales responsibilities
• Proven track record of delivering strategies and solutions that drive business results
• Inclusive, positive, open to feedback, willing to multitask and learn on the job.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
• In addition to our global benefits, our local markets offer different competitive perks and benefits.

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years

• You'll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you're encouraged to be yourself at work

• You will have access to a large global talent community, where career growth and aspirations have no limits

• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community

Compensation: salary range is $257,364 - $300,464 annually**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company's discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salary, Exempt

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.