Senior Marketing & Events Manager, DACH

Cloudflare, Inc.
United States, California, San Francisco
101 Townsend Street (Show on map)
Apr 17, 2025
About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world's largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine's Top Company Cultures list and ranked among the World's Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! Location: Munich, Germany About the Role Cloudflare is transforming the way enterprise IT operates-redefining an entire category and growing a billion-pound business with over 40% annual growth. At the heart of this expansion is our dynamic regional marketing team. We're looking for a Senior Marketing & Events Manager, EMEA to join our Events Center of Excellence. This role is perfect for someone who thrives on bringing exceptional events to life, loves fast-paced collaboration, and is driven by data, creativity, and results. In this pivotal position, you'll lead event strategy and execution across the DACH region (Germany, Austria, Switzerland) and support EMEA-wide channel events. You'll collaborate across Marketing, Sales, and Partner teams to deliver experiences that drive engagement, build pipeline, and fuel Cloudflare's channel growth. This role reports to the Head of Field Marketing & Events, EMEA, and works closely with the broader regional marketing and sales organisation. Who you are: A proactive, positive, and high-energy team player. Curious, adaptable, and eager to grow in a tech-driven, high-growth environment. What You'll Do Lead Event Execution in DACH Plan and execute impactful events-trade shows, executive dinners, Cloudflare conferences, partner gatherings, and more-to drive pipeline and customer engagement across the region. Drive EMEA Channel Event Strategy Collaborate with the Head of EMEA Events, Director of Partner Marketing, and DACH Field Marketing leads to shape and deliver strategic channel events aligned with Cloudflare's partner ecosystem growth. Cross-Functional Collaboration Work closely with Sales, Product, Localization, and Marketing teams to align event strategy with business goals and deliver meaningful experiences. Vendor & Partner Management Own relationships with agencies, venues, and regional partners-ensuring seamless execution and maximum ROI for every event. Campaign Development & Execution Create event-related assets including landing pages, promotional content, and email campaigns. Ensure strong pre- and post-event strategies to drive lead conversion. Performance Tracking & Insights Measure, report, and optimise events using clear KPIs and ROI metrics-continuously refining strategies for better outcomes. Support Regional Field Marketing Partner with the DACH Field Marketing Manager to ensure event initiatives are embedded within the broader EMEA marketing strategy. Required Qualifications Fluent in English and German (mandatory). Based in Munich, Germany, or open to relocation. 8+ years of regional marketing experience, including support for field sales teams and channel partners. Background in cybersecurity or high-growth SaaS is a strong advantage. What You Bring Professional Experience Deep expertise in event, channel, or field marketing, with a proven track record of managing complex, multi-market programs. Comfortable and expertise working closely with sales, BDRs, and partner ecosystems to align on business objectives. Experience operating across diverse EMEA teams and cultures. Core Skills Exceptional project and time management skills; detail-oriented and highly organised. Excellent written and verbal communication, with a knack for compelling storytelling and promotional messaging. Collaborative communicator, able to influence stakeholders across Sales, Marketing, and Partner teams. Strategic mindset with the ability to execute flawlessly in a fast-paced, evolving environment. Strong analytical acumen, using data to inform decisions and optimise performance. Tech & Tools Proficiency in Google Workspace (G Suite). Experience with Salesforce, Marketo, Demandbase, or other martech platforms is a plus. Bonus Points If You Have Expertise in marketing automation platforms like Salesforce, Marketo, or Demandbase. Strong copywriting and content creation skills for outreach and engagement. What Makes Cloudflare Special? We're not just a highly ambitious, large-scale technology company. We're a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet. Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare's enterprise customers--at no cost. Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states. 1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here's the deal - we don't store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers. Sound like something you'd like to be a part of? We'd love to hear from you! This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license. Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer. Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at hr@cloudflare.com or via mail at 101 Townsend St. San Francisco, CA 94107.