Director, Product Marketing, GenAI Brand Solution

Adobe Inc.
United States, California, San Jose
345 Park Avenue (Show on map)
Apr 22, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! About the Role We are redefining how enterprises engage with customers through cutting-edge Generative AI. Our next-generation AI-powered brand and customer engagement application is transforming how businesses create, automate, and personalize interactions at scale. As the Director of Product Marketing, you will own the go-to-market (GTM) strategy, competitive positioning, and thought leadership for this solution. You will shape how brands adopt Generative AI, working across product, sales, and marketing to drive market leadership and customer adoption. This is a high-impact role at the forefront of AI-driven transformation. If you are passionate about the future of AI, brand engagement, and how Generative AI is reshaping customer interactions, this is your opportunity to lead and define a category-shaping product. Key Responsibilities Go-to-Market Strategy & Execution Own and execute the GTM strategy for this AI-powered brand engagement platform, ensuring strong differentiation and category leadership. Develop compelling messaging and positioning that clearly articulates the value of Generative AI in brand engagement, customer experience, and digital marketing. Lead major product launches, orchestrating high-impact go-to-market plans that drive adoption and awareness. AI Thought Leadership & Evangelism Establish our brand as a leader in AI-powered customer engagement through content, events, and executive communications. Act as a spokesperson and evangelist at industry events, conferences, and executive briefings. Develop thought leadership materials, including whitepapers, blogs, and webinars, that educate the market on AI-driven brand experiences. Sales Enablement & Competitive Intelligence Equip sales teams with the tools, training, and narratives to drive customer adoption and revenue growth. Develop sales playbooks, competitive battlecards, and objection-handling frameworks to position our AI solutions effectively. Own competitive intelligence, defining our differentiation and market strategy in an evolving AI landscape. Customer & Market Insights Lead market research to refine audience segmentation, buyer personas, and key use cases. Partner with product management to shape roadmap priorities based on customer and market needs. Track key performance metrics (KPIs) to measure impact and continuously refine marketing strategies. Who You Are You are a bold, strategic marketer who thrives in high-growth, AI-first environments. You have proven experience launching and scaling AI-driven enterprise SaaS products and are passionate about how Generative AI is transforming brand engagement. Qualifications 10+ years in product marketing, with deep expertise in AI, Generative AI, machine learning, or digital experience platforms. Passion for AI-driven storytelling, marketing automation, and intelligent customer engagement. Proven ability to translate complex AI capabilities into simple, compelling narratives for executives, technical teams, and business audiences. Experience driving end-to-end GTM strategy and execution, from positioning to launch to adoption. Strong background in sales enablement, competitive positioning, and AI evangelism. Data-driven mindset with the ability to analyze performance metrics and inform GTM strategies. Executive presence with the ability to influence cross-functional teams and leadership. Preferred Experience Experience marketing Generative AI-powered products or AI solutions for customer experience, marketing automation, or content creation. Familiarity with Adobe's ecosystem of products or similar enterprise SaaS solutions. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $163,200 -- $305,900 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.